Motorsport
Developing automotive racing sustainable and with passion.
Challenge of the industry
Racing is in a state of transformation. New forms of mobility, racing series and sustainability awareness imply new requirements for the infrastructure and changing customer preferences. This affects the business model of existing as well as new race tracks and drive resorts. We support operators, investors and visionaries in translating trends into economically viable business models and to position themselves for the future as well as creating the basis for convincing investors of the project.
Scope
Markt- und Kundenanalyse:
Datenbasierte Analyse des Wettbewerbs und der Kundenzielgruppe, Ableitung von Best Practices
Positionierung und Wertversprechen:
Definition einer wettbewerbsfähigen Positionierung und Ableitung kundenzentrierter Wertversprechen
Produktdefinition und Erlösmodell:
Entwicklung eines kundenzentrierten Produktportfolios, Definition der Erlöslogik, Bestimmung von Preispunkten
Berechnung eines detaillierten Business-Cases mit Umsatz- und Kostenprognose, Investitionsplanung, Cash-Flow Analyse und Rentabilitätsbetrachtung Betrachtung
Kommerzielle Machbarkeit:
Definition relevanter Marketingkanäle und Ableitung konkreter Marketingmaßnahme
Vermarktung:
Aufbereitung von Pitch-Deck Unterlagen basierend auf Projektergebnissen
Investorengewinnung:
Market and customer analysis:
Data-based analysis of the competition and the customer target group, derivation of best practices.
Positioning and value proposition:
Definition of a competitive positioning and derivation of customer-centric value propositions.
Product definition and revenue model:
Development of a customer-centric product portfolio, definition of revenue logic, determination of price points.
Commercial feasibility:
Calculation of a detailed business case with revenue and cost forecast, investment planning, cash flow analysis and profitability consideration.
Marketing:
Definition of relevant marketing channels and derivation of concrete marketing measures.
Investor acquisition:
Preparation of pitch deck documents based on project results.
Growth opportunities
- Development of new business areas beyond pure racing events to establish a holistic experience platform in the context of racing and mobility
- Establishment of a sustainable positioning with innovative events and racing series in order to tap into new target groups and attract additional sponsorships and funding
- Provision of a tailored product portfolio and service offering, with clear quality advantages over the competition
- Collaborate with participants in the racing ecosystem to generate additional revenue and leverage cost synergies
Our reference projects
Customer references and memberships
BlackRock Motor Park, Australia
Tony Palmer, Managing Director
"Muecke Roth & Company has an outstanding team. We appreciate the commitment Muecke Roth & Company showed in helping us create a great pitch deck presentation for a government grant program and validating our financial KPIs on short notice, allowing us to meet the deadline we were given. I would like to see us continue to work together on the BlackRock project."
BlackRock Motor Park, Australia
Tony Palmer, Managing Director
"Muecke Roth & Company has an outstanding team. We appreciate the commitment Muecke Roth & Company showed in helping us create a great pitch deck presentation for a government grant program and validating our financial KPIs on short notice, allowing us to meet the deadline we were given. I would like to see us continue to work together on the BlackRock project."
Christian Epp
Director Motorsports Club of Clubs
Motorsport Club of Clubs is an international platform for operators of public and private racetracks as well as relevant stakeholders from the motorsport ecosystem. MCC enables the exchange of experience and knowledge and is characterized by a unique network and strong partnerships with established companies in the industry. MRC is our long-standing partner in the development of future-proof and economically sustainable business concepts for racetracks. MRC also supports the strategic development of MCC and helps us to further scale the platform and open up new business areas.
Christian Epp
Director Motorsports Club of Clubs
Motorsport Club of Clubs is an international platform for operators of public and private racetracks as well as relevant stakeholders from the motorsport ecosystem. MCC enables the exchange of experience and knowledge and is characterized by a unique network and strong partnerships with established companies in the industry. MRC is our long-standing partner in the development of future-proof and economically sustainable business concepts for racetracks. MRC also supports the strategic development of MCC and helps us to further scale the platform and open up new business areas.
Ascent Drive Resort
Isaac Bouchard, Founder & CRO
"We hired Muecke Roth & Company to validate the business case for Ascent Drive Resort. Not only did they succeed, but they also suggested new ideas that would increase the likelihood of us achieving our goals. Thus, they provided us with new food for thought for our project. We particularly appreciated these "out-of-the-box" ideas, which showed us several times that the project was not a standard concept, but an individual solution that met our needs. Mücke Roth & Company comes highly recommended."
Ascent Drive Resort
Isaac Bouchard, Founder & CRO
"We hired Muecke Roth & Company to validate the business case for Ascent Drive Resort. Not only did they succeed, but they also suggested new ideas that would increase the likelihood of us achieving our goals. Thus, they provided us with new food for thought for our project. We particularly appreciated these "out-of-the-box" ideas, which showed us several times that the project was not a standard concept, but an individual solution that met our needs. Mücke Roth & Company comes highly recommended."
Tilke GmbH & Co. KG
Dr. Carsten Tilke, Managing Director and Partner
"With the help of Muecke Roth & Company, TILKE succeeded in winning one of the most important projects in the Arab region and in preparing a unique study on the global motorsports market as well as detailing the business plan for a multifunctional racing park. Since then, Mücke Roth & Company has been our partner in the field of market analysis & business planning for race tracks and test tracks for autonomous vehicles as well as e-mobility. We are looking forward to further projects with Mücke Roth & Company."
Tilke GmbH & Co. KG
Dr. Carsten Tilke, Managing Director and Partner
"With the help of Muecke Roth & Company, TILKE succeeded in winning one of the most important projects in the Arab region and in preparing a unique study on the global motorsports market as well as detailing the business plan for a multifunctional racing park. Since then, Mücke Roth & Company has been our partner in the field of market analysis & business planning for race tracks and test tracks for autonomous vehicles as well as e-mobility. We are looking forward to further projects with Mücke Roth & Company."
David Fuchs
Owner and Managing Director Speer Racing
"MRC was able to generate new customer insights through its own data modeling and analytics expertise based on extensive customer data and thus identify decisive cross-sell and upsell potential. We can now usefully translate these into Speer Racing's marketing and sales strategy. Thanks to MRC for the great collaboration."
David Fuchs
Owner and Managing Director Speer Racing
"MRC was able to generate new customer insights through its own data modeling and analytics expertise based on extensive customer data and thus identify decisive cross-sell and upsell potential. We can now usefully translate these into Speer Racing's marketing and sales strategy. Thanks to MRC for the great collaboration."
FIA Sustainability Accreditation
FIA Sustainability Accreditation, Status: Application ongoing
The FIA Environmental Accreditation program aims to help motorsport and mobility stakeholders worldwide measure and improve their environmental performance. Accreditation is an independent certification that attests to the sustainability commitment of participating organizations.
FIA Sustainability Accreditation
FIA Sustainability Accreditation, Status: Application ongoing
The FIA Environmental Accreditation program aims to help motorsport and mobility stakeholders worldwide measure and improve their environmental performance. Accreditation is an independent certification that attests to the sustainability commitment of participating organizations.
Whitepaper
Start-ups aus unserem Portfolio
Wir schaffen Wachstum für unsere Kunden. Gemäß einer einfachen Formel: Strategie + Umsetzung = Wachstum. In unsere Arbeit bringen wir ein tiefgreifendes Verständnis digitaler Technologien, Geschäftsmodelle und neuer Arbeitsweisen ein. Damit eine Wachstumsstrategie nicht nur "auf dem Papier" erfolgreich ist, sondern messbar Erfolg bringt, begleiten wir unsere Kunden in der operativen Umsetzung und übernehmen Ergebnisverantwortung. Innovative Impulse für unsere Arbeit erhalten wir aus unserem Start-up Investment Portfolio.
Excerpt of our customers
Lucas Wendel
Principal and Industry Leader Motorsport
Lucas is an expert on the topics around autonomous driving as well as sustainable mobility. He sees the transformation and future of mobility as one of the most central tasks of today. Accordingly, he pursues these topics with great vigor and has already been able to successfully implement numerous international projects in a leading role.
Mail: l.wendel@muecke-roth.de
Lucas Wendel
Principal and Industry Leader Motorsport
Lucas is an expert on the topics around autonomous driving as well as sustainable mobility. He sees the transformation and future of mobility as one of the most central tasks of today. Accordingly, he pursues these topics with great vigor and has already been able to successfully implement numerous international projects in a leading role.
Mail: l.wendel@muecke-roth.de
