Our credo
We grow with our customers. Because at MRC we believe that it is not the perfect concept, the perfect presentation or the best data analysis that determines the success of a project. Rather, it is the feasibility and effectiveness of recommendations. That’s why we help in a hands-on way- including in project implementation – and assume responsibility for the results. This creates tangible added value in close cooperation with our clients. From entrepreneur to entrepreneur. On equal terms.
What sets us apart
Successful
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The business magazine Brand Eins awarded us “Best Consultant with a Focus on Digitization” seven years (2014-2019, 2021).
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Competent
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We master the core levers that enable growth in the digital age: Technology understanding, business model development and marketing. We develop tailor-made strategies for our clients that directly contribute to the economic success of the company.
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Digital
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We understand digital business models and technologies. We develop individual solutions for our customers in order to strengthen their core business and develop digital growth potential. We help companies to combine the new with the existing.
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Personally committed
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Projects are successful when consultants and customers work together as a team with commitment, and our employees act on an equal footing. Without advisor flair.
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Results-oriented
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We develop concepts and accompany their implementation “hands on” at our customers. In doing so, we assume responsibility for results. Our way of working is characterized by short decision-making processes and a pragmatic approach.
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Start-up experienced
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Startups are drivers of digital & disruptive business models. Our employees are involved as investors in the MRC StartUp Fund and understand what makes startups successful. This know-how flows into our project work.
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Entrepreneurial
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We are owner-managed and our name stands for the quality of our work. Since 2003.
We think and act entrepreneurially. We make the goals of our customers our own.
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Our team
Our modern office is located in the heart of Munich, directly at the Theresienwiese. Our 50-person team unites personalities with multi-faceted backgrounds such as business economists, engineers, founders and career changers. Consultants are assigned to customer projects from day one and contribute to the added value. Whether Junior Consultant, Manager or Managing Partner – everyone works together on customer projects. Friendly cooperation is essential to us. What are you waiting for?
Simon F
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Julian B
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Lucas W
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Carolin M
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Fee G
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Christian S
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Lisa S
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Miriam L
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Ines W
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Our Partners
Michael Mücke
Michael is founder, namesake and managing partner and has successfully implemented more than 500 projects since 2003. He is our expert for everything to do with strategy, business models and innovations. As an entrepreneur among entrepreneurs, he has been a trusted partner for many years – and not only in the telecommunications, home automation and healthcare industries. At the same time, he is a successful start-up investor with excellent connections to the community.
Michael holds a degree in business administration and studied marketing and finance in Germany and the USA. He began his consulting career with A.T. Kearney in Munich. Michael is a member of the high-tech association BITKOM and on the board of Connected Living. In his private life Michael likes to stay active, playing tennis with friends or a going on a family outing outdoors.
Moritz Roth
Moritz focuses his consulting activities on sales and marketing (go-to-market). He develops strategies that rebuild customer relationships on the basis of digital technologies (direct to customer) and makes business models in the digital world scalable. Most recently, he was Chief Sales Officer of 1&1 Telecommunication SE. In the Google Group, he led the market launch of Motorola smartphones in Europe and Asia. As Chief Marketing Officer at Microsoft Germany, he was responsible for B2B and B2C marketing.
Moritz benefits from his many years of management experience – and not only from successful projects, but also from projects that did not produce results as hoped. He holds an MBA with honors from Darden Business School (University of Virginia) and a BA from Reutlingen University (ESB). In his private life, Moritz enjoys going to antique markets, walking long-distance hiking trails and lives with his two children in the west of Munich.
Alexander Bernecker
Alexander’s passion lies in commercial topics, especially Customer Value Management. As head of our Competence Center Customer Value Management, his consulting focus is therefore on increasing value and stabilizing customer relationships. His professional background is strongly influenced by his career history with international operational responsibilities in Marketing & Sales, Customer Management & Experience as well as Product & Proposition Management. Most recently as Sales Director of a German IT company, prior to that as Chief Commercial Officer at a European telecommunications group or also as Marketing Director of the former Eplus.
Alexander holds a degree in business administration from the University of Cologne, majoring in marketing, product management, distribution and psychology. In his free time he spends a lot of time with his family, in the forest on his mountain bike or on his Harley.
Our advisory board
Dr. Eduard Sailer has a doctorate in physics. He began his business career in 1987 as a consultant at McKinsey & Company. In 1992 he became head of the central department at Thyssen Handelsunion AG. He then headed the contract logistics division at Thyssen Haniel Logistic GmbH as managing director. His further professional path led him to AEG Hausgeräte GmbH as Product Division Manager for laundry care devices.
From 1998 to 2016 he was Managing Director Technology in the management of Miele & Cie. KG in Gütersloh, the manufacturer of household appliances and devices for commercial enterprises and medical facilities for medical practices and hospitals.
News
We are one of the best consultants for medium-sized companies Award-winning consulting quality: We have been awarded the TOP CONSULTANT seal 2022. At the award ceremony held as part of…
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Surveyed by brand eins and Statista, recommended by clients and experts: MRC succeeds in the digitization category this year. For the eighth time, brand eins and Statista have honored…
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We have been awarded with the Top Consultant Seal 2021 – what a special joy With this new award, Mücke Roth & Company is one of the best medium-sized business…
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