Developing automotive racing sustainable and with passion
Racing is in a state of transformation. New forms of mobility, racing series and sustainability awareness imply new requirements for the infrastructure and changing customer preferences. This affects the business model of existing as well as new race tracks and drive resorts. We support operators, investors and visionaries in translating trends into economically viable business models and to position themselves for the future.
#Motorsportconsulting #Racetrackconsulting #Racetrackstrategy #Driveresort #Sustainability #eRacing #Futureproof
Our services
Investment memorandum
Investment memorandum
Holistic and structured presentation of your project to attract investors, municipalities and citizens and to accelerate decision-making processes.
Financing strategy
Financing strategy
Identification and evaluation of alternative financing options to reduce financial project risks and increase profitability by leveraging interest rate effects
Economic evaluation
Economic evaluation
Detailed profitability assessment based on cash flow expectations under various utilization scenarios as a necessary building block for sound decision making.
Sustainability
Sustainability
Identification and commercial evaluation of sustainability initiatives as levers for additional revenue potential as well as for effective implementation towards sustainable racing.
Product offering & pricing
Product offering & pricing
Definition of a customer-centric product offering and competitive product pricing to maximize the commercial success of your project.
Data-driven market analysis & positioning
Data-driven market analysis & positioning
Data-driven analysis of the market environment (market potential & competitors) to derive competitive and future-oriented market positioning.
Our added value
Motorsport Driven
Motorsport is our passion and drives us everyday to support the best motorsports projects around the world with a feasible business concept.
Experienced
We look back on years of project experience, in which we have supported a variety of different projects and have been able to anticipate potentials and trends.
Structured
Our project approach follows a structured procedure, which makes it easy for people without a motorsport background (e.g. investors) to understand the business plan.
Connected
Our extensive network of industry experts worldwide enables us to identify the newest trends, formulate valid assumptions and develop accurate models.
Independent
We follow a data-driven approach which ensures the validity of our data. In addition, we are detached from stakeholders and can therefore produce an independent calculation.
Our reference projects
Development of a business plan for a private motorsport club
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(for an American investor)
Project goal: Development of a targeted group-specific offer & price structure and analysis of project profitability
Project contents:
- International market analysis of existing private motorsport clubs and derivation of best practices
- Customer segmentation and classification of sales potential per segment
- Derivation of business units and products
- Development of a market- and location-based pricing structure
- Carrying out an economic analysis including different utilization scenarios
- Derivation of recommendations for action as a basis investor decision-making
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Business concept for a motorsport park
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Project goal: Definition of customer-focused offerings and analysis of economic viability of the motorsport park
Project contents:
- Market analysis of the global, regional and local motorsport industry
- Implementation of a global benchmarking for a motorsport facility
- Definition and validation of customer segments
- Development of business areas and products (e.g. offroad, FIA Grade 1, etc.)
- Conduction of an on-site survey with over 600 participants
- Carrying out of a detailed profitability calculation as the basis for a management decision
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Development of a business model for an exclusive racing resort for high a net-worth customer group
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(for an American real estate investor)
Project goal: Evaluation of the commercial feasibility as basis for the investment decision
Project contents:
- Market analysis, benchmarking and derivation of best practices
- Determination of customer segments and development of a competitive market positioning
- Definition of a product portfolio incl. corresponding price points
- Development of an operator concept
- Cash flow analysis considering various utilization scenarios
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Development of a business concept for a racetrack and adjacent proving ground for electromobility
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(for an American project development company)
Project goal: Identification and evaluation of societal and financial potentials
Project contents:
- Competitive analysis of the local market including relevant industry clusters
- Definition of potential target groups and analysis of their needs
- Derivation of a customer-centric product portfolio for the assets racetrack, karting, proving ground and event location
- Identification of relevant marketing and sales channels based on best practices
- Calculation of expected revenues and assessment of the financial feasibility of the project
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Lucas Wendel
Principal
Lucas is our contact person for Automotive Racing and is mainly involved in the implementation and economic evaluation of business models in racing. He has been responsible for the successful implementation of various projects for international race tracks and private drive resorts.
