How to talk about…change?

05.05.2021 - Digital Business Models & Ecosystems

How to talk about…change? The 3 key components of successful change communication

Change communication is one of the most important components of any change initiative. But how to convince employees to embrace change is something most change initiators are reluctant to address.

To make change communication effective, however, you need the active participation of those affected. Only when the operational staff feels that something is happening FOR them and WITH them, the change will be accepted and the processes, the cooperation as well as the behavior will be changed.

Based on this, we have defined three key components of successful change communication that need to be considered:

  1. Define the audience
  2. Together with the audience define the content of the show
  3. Together with the audience define different formats of the show and fill them with life

To find out exactly how you can implement the individual steps, turn your employees into an active audience in change communication and thus make change effective in your company, read our latest article on “How to talk about… change?

Contact person: Lena Czichon, Project Manager

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