How to talk about…change?

05.05.2021 - Digital Business Models & Ecosystems

How to talk about…change? The 3 key components of successful change communication

Change communication is one of the most important components of any change initiative. But how to convince employees to embrace change is something most change initiators are reluctant to address.

To make change communication effective, however, you need the active participation of those affected. Only when the operational staff feels that something is happening FOR them and WITH them, the change will be accepted and the processes, the cooperation as well as the behavior will be changed.

Based on this, we have defined three key components of successful change communication that need to be considered:

  1. Define the audience
  2. Together with the audience define the content of the show
  3. Together with the audience define different formats of the show and fill them with life

To find out exactly how you can implement the individual steps, turn your employees into an active audience in change communication and thus make change effective in your company, read our latest article on “How to talk about… change?

Contact person: Lena Czichon, Project Manager
Mail. l.czichon@muecke-roth.de


Show overview

You may also like

Mücke Roth & Company receives Top Consultant Seal – for the second time in a row!

We are one of the best consultants for medium-sized companies Award-winning consulting quality: We have been awarded the TOP CONSULTANT seal 2022. At the award ceremony held as part of the German SME Summit on Friday, June 24, in Frankfurt am Main, former German President…

Show article
Fiber Optic Business Unit

Germany’s fiber optic internet expansion is picking up speed. Just ten years ago, each individual broadband connection only accessed about 12 GB of data each month. In 2021, this number has climbed to more than 200 GB (source: Statista). To meet this growing demand for…

Show article
Best Management Consultants 2022: Mücke Roth & Company is awarded for the eighth time.

Surveyed by brand eins and Statista, recommended by clients and experts: MRC succeeds in the digitization category this year.   For the eighth time, brand eins and Statista have honored us with the “Best Management Consultants” award. As a team, we are very proud of…

Show article