Growth through start-up initiatives

How can collaboration with start-ups contribute to a company’s own growth?

Established companies have become big through continuous, incremental innovations of their core products and services. Disruptive innovations, however, tend to be addressed by young, different-thinking companies such as start-ups (cf. “Innovators Dilemma”). For established, often medium-sized companies, this raises questions on how the innovative power of start-ups can be used for their own core business as well as for the identification of new business areas. This is where we at MRC step in: we support established companies in entering into cooperations and investments with startups – from the very beginning, the first investments, but also up to the adjustments of startup initiatives for companies with advanced startup activities.

MRC has been an active startup investor since 2015 with over 20 investments. We bring our own experience to the table – including the “ups” and “downs”. Find out more about MRC’s startup portfolio here.

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Our services

Start-up Initiatives - Go or No-Go

Start-up Initiatives - Go or No-Go

Everyone around you is investing in Start-ups or supporting young companies and innovation initiatives? You are currently an observer and not sure if you should start?

MRC supports clients in identifying current market developments and innovation initiatives and providing an overview of trends and innovations. The aim is to analyse the pain points of the company and to specifically investigate whether and how start-ups and innovation initiatives are a potential key to solving the challenges.

Operational Scaling

Operational Scaling

You have already invested in 1-2 Start-ups, but now you are asking yourself: “How do I bring the initiatives to success?

MRC supports clients in scaling up their Start-up initiatives and professionalising the management of existing initiatives. We define objectives for your Start-up initiatives, build roadmaps and set up systematic monthly reporting to ensure the success of the investments. In addition, we assist in setting up a standardised and scalable scouting and screening process to attract further potential Start-ups.

Readjustment of start-up initiatives

Readjustment of start-up initiatives

Have you already launched a number of initiatives in the start-up area (e.g. cooperations, support for start-up programmes, investments)? The initiatives you have launched are already being driven forward with significant budgets, but are not yet showing the desired results?

We support our clients in adjusting their initiatives and thus using budgets in a benefit-based and result-oriented way. We help you measure the future success of your initiatives today. With a view to innovation and ROI, we identify optimisation potential and provide concrete recommendations for action.

Getting started with Start-ups

Getting started with Start-ups

Do you want to launch start-up initiatives to be at the cutting edge of market trends and innovations in your industry?

MRC helps clients to get started with Start-up investments and collaborations. Together we develop a targeted Start-up strategy and provide you with clarity on the added value that Start-up investments bring to your core business. MRC supports the development of the screening process and the concrete selection of first investments. We focus on the sustainable development together with our clients.

Start-up Management as a Service

Start-up Management as a Service

Managing your Start-up initiatives costs you too much time or you don’t have the right resources? You want to professionalise the management of existing or potential new Start-up initiatives and put them in experienced and trustworthy hands?

MRC takes over the management of Start-up innovation activities from screening new initiatives to ongoing support and optimisation. In doing so, MRC addresses that the knowledge transfer from Start-ups into the organisation succeeds.

Start-up Growth Boost

Start-up Growth Boost

You have Start-ups with great potential in your portfolio, but they do not achieve the desired results?

MRC supports you in optimising selected portfolio companies. In many cases, the problem with young companies is insufficient sales success. To support the Start-up in its growth, MRC uses an effective and scalable sales approach for the Start-up environment, which is already used by MRC Start-up investments.

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Michael
Mücke

Managing Director and Head of Innovation & Venturing

Michael has many years of experience in the start-up and investment sector. he founded a successful start-up and is involved as a serial investor in several digital start-ups – where he is also represented on their management boards.