Future-proofing mobility
Participants in the “New Mobility” ecosystem are faced with the central challenge of finding the right reactions to the profound structural change in mobility. As complexity increases, it’s becoming ever more difficult to make secure mobility economically viable. We support our customers in securing and expanding their future viability during this era of profound structural change. We’ll accompany you on your transformation journey—from conception to successful implementation.
#Mobility #Ecosystem #Future #FutureSustainability #ProvingGrounds #Mobility #Testing #AutonomousDriving #E-mobility #Networking #Connectivity
Our services
Target Vision
Target Vision
Succesfull change management
By defining a clear vision, you create a clear framework for future entrepreneurial action. We´ll support you on your journey to your future vision – one that´s attractive for both internal and external stakeholders.
Business model
Business model
Securing future viability
With consideration for current market developments and trends, we’ll work with you to develop a sustainable business model or analyze your existing business model and develop concrete optimization measures. Here, you’ll benefit from access to our extensive network with industrial, educational and research institutions.
Economic efficiency assessment
Economic efficiency assessment
Achieving full business potential
Are you the operator of a test or race track ore are you planning to build one? We’ll help you to develop a sound decision-making basis for your project. Here, we’ll use our extensive knowledge of market price levels, profit margins and cost structures to give you a realistic assessment of your project’s economic viability.
Customer focus
Customer focus
Maximize customer acquisition & retention
We’ll help you to better understand your target customers. Here, we’ll use our well-founded data analysis capabilities to identify your most important customers and to define appropriate value propositions and corresponding products & services.
Establishment of ecosystem structures
Establishment of ecosystem structures
Scalability & network effects
The establishment of ecosystems can be useful for increasing competitiveness. These days, we no longer view ourselves as lone fighters. We’ll support you in building your own digital ecosystem and help you select – and retain – stratgeic partners.
Stakeholder & project management
Stakeholder & project management
Effective project implementation
Successful project implementation depends on support from your stakeholders. We have experience dealing with complex stakeholder structures, e. g. agencies, politicans and citizens. We’ll work with you to develop customized, targeted communication and negotiation strategies and ensure structured project implementation.
Our added value
Access to the “Mobility Ecosystem” & expert validation
- Our extensive network enables early-stage integration of potential business partners into your project and to increases your project’s chance of success.
- We’ll ensure continuous validation of our results through our network of experts from industrial, educational and research institutions.
Global market expertise &
digital expertise
- We have insights into established market participants’ business models.
- We have extensive knowledge of market-standard price levels, profit margins and cost structures.
- We have the expertise in data analytics for a data-based evaluation of competitive factors.
Strong implementation & experience
- We’re able to support the entire value chain—from the vision, the business model and its profitability assessment to planning & implementation.
- We reflect on our approaches and are constantly evolving.
- We’re not generalists. Instead, we have dedicated partners to deliver the best result for each phase of your project.
A finger on the pulse of the times
- We’ve got our eyes on the market and technologies, we’re familiar with the trends, and we help our customers understand their relevance.
- We’re committed to developing standardized testing methods and uniformly recognized standards for automated driving.
- We invest in mobility startups to better understand the market trends and make them applicable for our customers.
Our reference projects
Business model development & evaluation for an intelligent mobility cluster
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(for a leading German motor club)
Project goal: Strategic conception and business evaluation of an intelligent mobility cluster with a test track
Project contents:
- Market and competition analysis including derivation of concrete best practices
- Vision development & sustainable business model conception
- Site analysis based on >80 analysis criteria & test model technical specification
- Scenario-based profitability calculation (including EBIT Analysis, Free-Cash-Flow Analysis & Break-Even Analysis)
- Negotiation strategy development and overseeing of negotiations with public administration stakeholders
- Identification and contacting of interdisciplinary partners and customers for development of a digital ecosystem
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Potential assessment of a concept for the validation of new mobility technologies
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(for a US transportation authority)
Project goal: Assessment of the possible positioning and potential assessment of a test track for the validation of new mobility technologies and securing of stakeholder buy-in
Project contents:
- International benchmark analysis and regional market analysis to derive concrete best practices
- Development of competitive market positioning
- Identification of possible revenue streams and completion of a potential assessment
- Derivation of key success factors for successful concept implementation in the areas of technology, politics, infrastructure, etc.
- Securing of stakeholder buy-in by creating a unified and well-founded approach
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Business concept for a motorsport park
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Project goal: Definition of customer-focused offerings and analysis of economic viability of the motorsport park
Project contents:
- Market analysis of the global, regional and local motorsport industry
- Implementation of a global benchmarking for a motorsport facility
- Definition and validation of customer segments
- Development of business areas and products (e.g. offroad, FIA Grade 1, etc.)
- Conduction of an on-site survey with over 600 participants
- Carrying out of a detailed profitability calculation as the basis for a management decision
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Development of a business plan for a private motorsport club
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(for an American investor)
Project goal: Development of a targeted group-specific offer & price structure and analysis of project profitability
Project contents:
- International market analysis of existing private motorsport clubs and derivation of best practices
- Customer segmentation and classification of sales potential per segment
- Derivation of business units and products
- Development of a market- and location-based pricing structure
- Carrying out an economic analysis including different utilization scenarios
- Derivation of recommendations for action as a basis investor decision-making
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Lucas
Wendel
Senior Manager & Head of New Mobility Business Unit
Lucas is an expert on everything related to autonomous driving and sustainable mobility. He views the evolution of future mobility as one of the most central tasks of our time. That’s why he pursues his work with passion and enthusiasm—and has already successfully served as a manager for the implementation numerous international projects.
Mail. l.wendel@muecke-roth.de
