Feedback from our customers

Dr. Dieter Nirschl

ADAC e.V., Board of Management Membership, Tourism and Transport

In cooperation with Mücke Roth & Company, ADAC e.V. succeeded in evaluating the expansion of the test operation in consumer protection economically in the short term and securing it within the framework of a dual use. MRC has thus created the basis for the future positioning of consumer protection in the field of intelligent and sustainable mobility. In addition, MRC supports ADAC within the Innovation Campus with the development of a sustainable business model, a detailed business assessment, as well as a detailed validation with potential customers. We particularly appreciate MRC’s pragmatic yet professional approach. Many thanks to the entire MRC project team!

Ulf Michaelis

Director Customer Service & Sales - Telefónica Germany

“We have been working closely with Mücke Roth & Company for years. The company keeps its promises in terms of conception, implementation and overachieving ambitious sales targets. We are very satisfied. Thank you for the very good work.”

Wolfgang Schroeder

Head of Digital Transformation and Business Development at V-ZUG

“Mücke Roth & Company has been instrumental in helping us identify new data-driven business potential. With methodology, pragmatism, eye-to-eye collaboration and expertise, the team was able to quickly show us new growth and cost-saving potential through data & analytics. Through their excellent work, we now have a clear picture of what it takes to become an even more holistic “Data-Driven Company”. Thank you for that!”

Thomas Heyder

Chief Sales and Marketing Officer

“From strategic and conceptual consulting to implementation – Mücke Roth & Company supported us holistically from ideation to launch during the development of a new product portfolio. MRC keeps their promise: They go beyond conceptual design and accompany the implementation in a competent, results-oriented and personally committed way. Many thanks for the great implementation!”

Dr. Jörg Lukowski

EVP Sales & Marketing Liebherr Mining

“Mücke Roth & Company actively supported us in developing the global sales strategy at Liebherr Mining. With conceptual expertise, experience from other industries and pragmatic recommendations, the Liebherr team was successfully involved from the start of the project. Always at an equal footing and with a pull to business – this is how consulting projects should run. Many Thanks.”

Christian Hindennach

Chief Commercial Officer and Member of the management at Unitymedia

“Mücke Roth & Company has been instrumental in helping us to professionalize sales. With their support, we were able to demonstrably increase sales performance by up to 100%. What sets them apart? Focus on results and cooperation at eye level – this is how consultancy projects should run.”

Dr. Peter Stadelmann

Chairman of the Executive Board at RATIONAL AG

“MRC provided us with significant support in the initial development of a new business area and supported us with crucial impulses for the requirements for successful scaling. We developed a clear goal how we will serve our customers with innovative, digital services in the future. MRC not only advised us strategically, but also provided concrete recommendations for the implementation.”

Stefan Daehne

Member of the Board at ADAC Versicherung AG

“With the support of Mücke Roth & Company we were able to carefully examine our sales activities for new and existing customers across all sales channels and discover the areas in which there is potential for further growth. In a pragmatic approach MRC was not only able to show us the theoretical potential, but also derive and detail the first measures for individual sales channels and for the omnichannel architecture.”

Dr. Christian Baur

CTO HÖRMANN Industries GmbH

„Mücke Roth & Company has supported us pragmatically and “side-by-side” in identifying new digital business potential within the HÖRMANN Group. This represents an important step for us in the realignment of HÖRMANN Digital and the entire digitization strategy. With the help of clear methodology, extensive experience and the necessary pinch of “hands-on” mentality, the next steps for HÖRMANN’s growth course were defined transparently and clearly. Many thanks to the project team of Mücke Roth & Company for their excellent work.“

Martina Bruder

CEO Germany

“I am glad that we decided to work with Mücke Roth & Company. They have done a great job. We were able to professionalize ourselves again significantly through the support in B2G sales and thus further develop a market that is difficult to address. With very clear methodology, expertise and sales pragmatism, MRC was able to support us excellently in the targeted expansion of our business success and give the team certainty of success – thank you very much.”

Andreas Keiger

Executive Vice President EMEA/India, WIKA Alexander Wiegand SE & Co. KG

„The team from Mücke Roth & Company, together with Peter Schütte (StoF!) and the WIKA Sales Excellence department, has developed the cornerstones for our global digital sales strategy.

Essential for me as Executive Vice President EMEA/India was that speed of implementation was the primary consideration in prioritizing the recommendations and that the entire WIKA team was brought on board excellently from day 1. As a result, we were able to launch a digital lead generation program with global campaigns and CRM support within a very short timeframe.

We are very satisfied with the project and continue to enjoy working with Mücke Roth & Company.“

Dieter Balasch

Business Unit Manager Market and Energy Services at badenova AG & Co. KG

“With the professional team from Mücke Roth & Company, we were able to identify and develop the potential in our sales organization, improve our performance effectively and at the same time fix the strategic direction of our sales channels. Thank you for the very valuable and always team-oriented cooperation”

Nina Emschermann

Head of Telesales, Retain & Sales in Service –Telefónica Germany

“MRC has helped us realize a significant increase in customer service sales. The result: Increase in sales performance by 30% – without loss of customer satisfaction. No other project has ever achieved such an increase in performance. MRC took over the conception and provided significant support for the implementation. Thanks a lot.”

Dr. Carsten Tilke

Managing Director and Partner at Tilke GmbH & Co. KG

“With the help of MRC, TILKE has succeeded in winning one of the most important projects in the Arabian region and has produced a unique study of the worldwide motorsport market as well as a business plan for a multifunctional racing park. Since then MRC has been our partner in the field of market analysis & business planning for race tracks and test tracks for autonomous vehicles as well as e-mobility. We are looking forward to working on further projects with MRC.”

Mathias Plica

CEO / Managing Director at All3DP

“Mücke Roth & Company has helped us to better understand the value of our own customer data and to use this potential in a targeted manner for our growth course. With the demonstrated technical expertise, active support at eye level and their analytics implementation competence, we can now address our customers even better and have gained further valuable insights into customers, channels and data-based measures. We look forward to tackling more exciting topics with Mücke Roth & Company.”

Melissa Albeck

Chief Executive Officer at Matmatch GmbH

“Mücke Roth & Company supported us substantially in a phase of reorientation by assisting us with the restructuring of our sales department including the introduction of systematic lead generation via an outbound sales process. We are now clearly positioned and can address our customers efficiently and in a target-oriented manner. Not only did you provide us with a concept, but you also accompanied the process on an operational level. As a result, the team has gained in confidence and clarity and our sales organization performance has increased significantly.”

Jürgen Pollich

Head of Industrial IoT Technology at MunichRe

“With the help of Mücke Roth & Company, we were able to identify new business potential in the insurance & IoT context and address innovative platform and ecosystem business models. MRC worked side by side with us, provided new impulses at the crucial points, challenged ideas and delivered quickly implementable, strategically viable results with the help of their pragmatic approach. Many thanks for the excellent work!”