Household Appliances

• Development & workshop-based alignment of strategic vision & objectives for New Marketing Organization for the Digital Age (12 weeks)
• Definition of marketing / sales key role & responsibilitiesDerivation of the organisational structure based on the key action areas
• Allocation of existing resources & identification of resource / competency gapsJoint view on team structure, (missing) resources & competencies
• Formulation of implementation roadmap & definition of operating model for multi-national organization, including central vs. country governance, processes and martech / CRM / technology implications

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Project Results‍

• New Marketing (& Sales) Vision & core strategic pillars for Success in the Digtial Age  
• New Global Organization with responsibilities, competencies and resource allocation
• Alignment of organization regarding “single guiding vision & plan” via workshops

• Identification of growth potential: Development of a clear vision and targeted market positioning for distinct core business areas in selected segment (e.g. based on market trends, competitor analysis, customer focus/ insights), first identification of value drivers per area
• Addressing of growth potential: detailed analysis of value drivers  (e.g. additional value creation along the process chain), identification and prioritization of value pools, formulation of 3-4 possible business models per top prio value pool, validation of business models with existing and potential customers, quantification of business potential
• Realization of growth potential: Identification of required capabilities, (cooperation) options for obtaining required capabilities, formulation of growth strategy, selection of organizational set-up, deduction of required resources

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Project Results‍

Enabling future growth with an increasingly digital relevance and securing the family business in a growing global competitive environment.

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• Detailing of different options, incl. inclusion of the relevant stakeholders across the different functional areas
• Evaluation of the options according to achievement of objectives, rough expenditure, etc.  
• Coordination and ALignment of the preferred options with all stakeholders  
• Recommendation for risk-minimized establishment of a customer contact strategy with several clearly defined milestones that build on and complement each other

• Consolidation of requirements across the multi-stage sales process  
• Screening and selection of suitable CRM solutions, e.g. according to fit to requirements, price, etc.  
• Formulation of an implementation roadmap and handover to the customer

• Supporting the manufacturer throughout the entire digital transformation, from conception to implementation, including enabling employees and minimizing risks in the respective transformation steps  
• Development and validation of new digital business models, such as multi-sided business models, with customer involvement in all steps of the development per lean startup methodology  
• Selection of a suitable organizational form for the establishment of a digital unit, such as processes for integration into existing operations or new governance for e.g. release of innovation budget for digital initiatives

• Supporting the manufacturer throughout the entire digital transformation, from conception to implementation  
• Development of a digital vision and digital strategy incl. definition of the biggest value levers
• Development of new innovative business models, in the core business and for business area expansion, including recurring revenue streams  
• Establishment of new structures and organizational structures, incl. selection of a suitable operating system and development of necessary capabilities

• Trend, market and competitor research to derive a target picture for additional growth  
• Development of new innovative business models including value proposition, customer segments, revenue model, etc.  
• Quantification of revenues and estimation of implementation costs  
• Validation of the feasibility of the business models and implementation costs with the digital department