Energy industry
The energy market in transition: In the environment of digitization and growing demand for sustainable solutions, dynamic adaptability and scalable, innovative value creation processes are among the critical success factors for companies in the energy industry.
Challenge of the industry
Sustainable energy solutions such as renewable energies, energy storage and smart grids are leading to a transformation of the energy market. This requires a transformation of the companies participating in the energy market. The focus of consumers is shifting away from pure commodity products to higher customer demands. Customers are looking for holistic, sustainable and affordable energy solutions. This requires adjustments in the product portfolio, a well thought-out customer journey, and internal processes that support customer-centric offerings. Traditional energy suppliers must evolve and transform into holistic solution providers for the "Energiewende@home". In order to successfully serve the increasing demand for sustainable energy solutions, access to products and installation capacities is necessary. This requires close cooperation with various partners and results in a changed, more complex value chain.
Scope
Markt- und Kundenanalyse:
Datenbasierte Analyse des Wettbewerbs und der Kundenzielgruppe, Ableitung von Best Practices
Positionierung und Wertversprechen:
Definition einer wettbewerbsfähigen Positionierung und Ableitung kundenzentrierter Wertversprechen
Produktdefinition und Erlösmodell:
Entwicklung eines kundenzentrierten Produktportfolios, Definition der Erlöslogik, Bestimmung von Preispunkten
Berechnung eines detaillierten Business-Cases mit Umsatz- und Kostenprognose, Investitionsplanung, Cash-Flow Analyse und Rentabilitätsbetrachtung Betrachtung
Kommerzielle Machbarkeit:
Definition relevanter Marketingkanäle und Ableitung konkreter Marketingmaßnahme
Vermarktung:
Aufbereitung von Pitch-Deck Unterlagen basierend auf Projektergebnissen
Investorengewinnung:
Strengthening core business:
- Sales models
- Pricing
- Performance management
- Establishment of data-driven marketing models
- Development and integration of prevention strategies
Revenue growth through new business areas:
- New business models / revenue streams
- Building energy ecosystems
- Establishment of partnership models
- Transformation of the organization / cultural change for energy transition
- End2End M&A inorganic growth incl. staffing specialist department
Product portfolio:
- Development of new products
- Pricing
- Portfolio optimization
- Time-to-market management
Marketing & sales:
- Sales Models
- Sales Optimization
- Performance Management
- Omnichannel Management
- Lead Generation
- CPO Optimization
- Partnership models
Process Digitization:
- Integration of Data & Analytics Models
- Implementation of Digital Deflection
- Digital Selfcare
- Process Automation
Operational Excellence:
- Customer contact processes
- Project and Program Management
- Customer & Operational Insights
Customer Value Management:
- Personalization & Next-Best-Action
- Omnichannel & Campaign Management
- Prevention, Retention & Win-Back
- Customer Journey Optimization
Growth opportunities
- xtension of the value chain by expanding business and revenue models and development into a 360-degree solution provider for active support of the Energiewende@home.
- Optimizing the efficiency of sales, customer service and digitization projects such as smart home solutions, and reducing cost-to-serve.
- Low customer loyalty and increasing customer demands require customer-centric cross- & up-sell offers as well as an integrated customer journey for commodity and non-commodity services.
Our reference projects
Customer references
BSH GmbH & Co.KG
Rainer Boetsch, Managing Partner
"The Mücke Roth & Company team helped us to create a business case with integrated financial planning within a very short space of time, which enabled us to secure investments for our significant growth. I was particularly impressed by the optimal balance between attention to detail and a pragmatic approach. I look forward to further cooperation and can recommend Mücke Roth & Company without reservation."
BSH GmbH & Co.KG
Rainer Boetsch, Managing Partner
"The Mücke Roth & Company team helped us to create a business case with integrated financial planning within a very short space of time, which enabled us to secure investments for our significant growth. I was particularly impressed by the optimal balance between attention to detail and a pragmatic approach. I look forward to further cooperation and can recommend Mücke Roth & Company without reservation."
Senec GmbH
Aurélie Alemany, CEO Senec GmbH
"Mücke Roth & Company has very successfully supported us in the development of the operationalization of our growth strategy. They have been trustworthy partners at our side at all times. I thank them for their support and strongly recommend the cooperation."
Senec GmbH
Aurélie Alemany, CEO Senec GmbH
"Mücke Roth & Company has very successfully supported us in the development of the operationalization of our growth strategy. They have been trustworthy partners at our side at all times. I thank them for their support and strongly recommend the cooperation."
badenova AG & Co. KG
Dieter Balasch, Managing Director of badenova Energie GmbH
"With the professional team of Mücke Roth & Company, we were able to identify and tap into the potential in our sales organization, effectively improve our performance directly, and at the same time fix the strategic direction of our sales channels. Many thanks for the very valuable and always team-oriented cooperation!"
badenova AG & Co. KG
Dieter Balasch, Managing Director of badenova Energie GmbH
"With the professional team of Mücke Roth & Company, we were able to identify and tap into the potential in our sales organization, effectively improve our performance directly, and at the same time fix the strategic direction of our sales channels. Many thanks for the very valuable and always team-oriented cooperation!"
Whitepaper
Start-ups aus unserem Portfolio
Wir schaffen Wachstum für unsere Kunden. Gemäß einer einfachen Formel: Strategie + Umsetzung = Wachstum. In unsere Arbeit bringen wir ein tiefgreifendes Verständnis digitaler Technologien, Geschäftsmodelle und neuer Arbeitsweisen ein. Damit eine Wachstumsstrategie nicht nur "auf dem Papier" erfolgreich ist, sondern messbar Erfolg bringt, begleiten wir unsere Kunden in der operativen Umsetzung und übernehmen Ergebnisverantwortung. Innovative Impulse für unsere Arbeit erhalten wir aus unserem Start-up Investment Portfolio.
Excerpt of our customers
Alexander Bernecker
Partner and Industry Lead Energy Industry
Alexander's passion lies in the optimal design of customer relationships. And he does this for both companies and their customers. His consulting focus is therefore on increasing value and stabilizing customer relationships through insights & analytics, personalized customer management via omnichannel structures and operational excellence. His professional background is strongly influenced by international operational responsibilities in Marketing & Sales, Customer Management & Experience as well as Product & Proposition Management. Most recently as Sales Director of a German IT company, before that as Chief Commercial Officer at a telecommunications group or as Marketing Director of the former Eplus.
Mail: a.bernecker@muecke-roth.de
Alexander Bernecker
Partner and Industry Lead Energy Industry
Alexander's passion lies in the optimal design of customer relationships. And he does this for both companies and their customers. His consulting focus is therefore on increasing value and stabilizing customer relationships through insights & analytics, personalized customer management via omnichannel structures and operational excellence. His professional background is strongly influenced by international operational responsibilities in Marketing & Sales, Customer Management & Experience as well as Product & Proposition Management. Most recently as Sales Director of a German IT company, before that as Chief Commercial Officer at a telecommunications group or as Marketing Director of the former Eplus.
Mail: a.bernecker@muecke-roth.de
Jannis Rechtenbach
Head of e-commerce and industry expert energy industry
Jannis is on fire for everything digital. That's why his consulting focus is primarily on the development and improvement of digital sales measures. Both in the business model itself (product & value proposition) and in the area of customer & lead generation and acquisition. Always data driven and with a strong focus on customer centric testing. Jannis is an expert in online & performance marketing and a proven professional in lead and sales growth. Jannis' professional background is based on strong operational experience from start-ups to large international corporations. He is characterized by a broad industry experience, among others with a focus on telecommunications and renewable energies. In his last position, he was responsible for digital sales in the German business of an international telecommunications group.
Mail: j.rechtenbach@muecke-roth.de
Jannis Rechtenbach
Head of e-commerce and industry expert energy industry
Jannis is on fire for everything digital. That's why his consulting focus is primarily on the development and improvement of digital sales measures. Both in the business model itself (product & value proposition) and in the area of customer & lead generation and acquisition. Always data driven and with a strong focus on customer centric testing. Jannis is an expert in online & performance marketing and a proven professional in lead and sales growth. Jannis' professional background is based on strong operational experience from start-ups to large international corporations. He is characterized by a broad industry experience, among others with a focus on telecommunications and renewable energies. In his last position, he was responsible for digital sales in the German business of an international telecommunications group.
Mail: j.rechtenbach@muecke-roth.de
