Start-ups

Start-ups stand for digital innovation & disruptive business models. We participate as an active investor in start-ups in the early stage phase. We accompany them in the long term as investor, input provider and challenger.

MRC as a Start-up Investor

Start-ups are key drivers of innovation. Their entire focus is on growth. That is why, as a management consultancy with a focus on growth, we are active as an investor. Through investments, we have our finger on the pulse. We analyze over 300 pitch decks per year and are prominent in the start-up community as well as in the business angel investor network. Through our engagement we become better advisors and start-ups benefit from our expertise.

B2B Saas

Sales & Marketing Automation

Platform Business Models & Ecosystems

Data AI & Analytics based Technologies  

Green Tech

That is why we are the right investor

We accompany start-ups in the long term as an input provider and as a challenger. A special feature is that our employees can invest in our start-up portfolio within the framework of the MRC Start-up Fund. In addition, we use the swarm intelligence of our employees to solve the challenges and as an input provider for the start-ups.  As a consulting firm, we support companies in realizing their growth potential. For us, future viability and growth mean having our finger on the pulse of the times and reacting to new trends at an early stage. Start-ups define these trends and thus the future of our clients' industries. In this way, we provide our customers with access to interesting start-ups and, conversely, the start-ups with contact to established and suitable companies. In this way, potential customer relationships, cooperations and exchanges can arise.

Start-up Portfolio

Who is Aaron.ai

Aaron.ai is a telephone assistant based on conversational AI. The software-as-a-service product solves the growing problem posed by a shortage of healthcare workers and an increasingly demanding, aging population. Thousands of doctors are already using Aaron.ai's conversational telephone assistant, which also supports the German Federal Ministry of Health and the German Medical Association in their fight against the pandemic.

Tobias Wagenführer

Founder

"With the support of Mücke Roth & Company, we have been able to significantly expand the areas of application for our digital product. Together, we were able to develop new use cases for Aaron.ai and think through new business models. The entire team at Mücke Roth & Company regularly provides us with advice and support. We have already been able to reap the first fruits of our collaboration."

Industry:

Healthcare

Headquarter:

Berlin

Founder:

Iwan Lappo-Danilewski, Richard von Schaewen, Tobias Wagenführer

Founded in:

2015

Who is Digital Health VENTURES

Digital Health Ventures (DHV) is a specialized venture capital fund. They are experienced early-stage investors and count diverse European healthcare innovation leaders among their track record. Their mission is to build a sustainable Digital Health ecosystem leveraging their network in the technology and healthcare space.

Industry:

Healthcare

Headquarter:

Berlin

Founder:

Ulli Jendrik Koop

Founded in:

2015

Who is Nyris

Text-based search requires a lot of resources - especially for companies that manage products, parts or other items that are important to customers, suppliers or employees. nyris is a visual search platform that gives people a more natural way to find what they are looking for. The nyris technology is ready to use in minutes and is designed and developed to handle any search challenge.

Anna Lukasson-Herzig

Founder

"We are fortunate to have Mücke Roth & Company on our side as an investor since summer 2018. The cooperation is characterized by mutual respect and trust. We are very grateful that they let us benefit from their network and actively support our growth."

Industry:

Manufacturing & Retail

Headquarter:

Berlin

Founder:

Anna Lukasson-Herzig

Founded in:

2015

Who is Medipee

Medipee believes that regular, affordable and easy-to-perform urine monitoring helps people to significantly improve personal well-being and detect diseases early. Their platform system is a great way to educate people in a simple and intuitive way, enabling them to better understand their bodies. In many cases, this allows proactive action while there is still time for effective therapy.

Industry:

Healthcare

Headquarter:

Moers

Founder:

Frank Willems, Paul Bandi, Thomas Prokopp

Founded in:

2017

Who is Neocom

With its AI-powered add-on for online retailers, neocom makes it easier to find the right products when shopping in online stores. Neocom generates a unique sequence of questions and asks intelligent questions based on the user's previous selection. The algorithm also eliminates invalid questions from the flow. Thus, each conversation is unique to a user and provides an optimized customer experience. Several online stores already rely on the 'Guided Selling Solution'.

Sebastian Slomski

Founder

"We can only recommend the team behind Mücke Roth & Company as an early stage investor: They do not impose themselves, but are always available with advice and feedback when we need it and ask for it. MRC is well connected in the Angel scene as well as in the German VC scene and helped us with intros."

Industry:

E-Commerce

Headquarter:

Munich

Founder:

Dana Nedamaldeen, Sebastian Slomski

Founded in:

2020

Who is VREEDA

VREEDA aims to gradually build a true participatory ecosystem in the sense of a cooperative "cross-industry" platform with partners from a wide range of industries. They offer an "as a service" ecosystem to manufacturers and service providers of products related to life and living, enabling the easy and fast production of high-quality smart products in the digital age by accessing IoT devices.

Industry:

Smart Home

Headquarter:

Essen

Founder:

Michael Westermeier, Mario Göbel, Olaf Schindler

Founded in:

2020

Who is WETHEBRANDS

WETHEBRANDS is a technology-driven e-commerce company that buys, grows and operates Amazon businesses. They focus on profitable Amazon FBA (Fulfillment by Amazon) brands with excellent organic ranking, positive customer reviews, and proven track record of at least 12 months in high growth niches. The goal: to build a diversified portfolio of Amazon FBA brands to become the next leading direct-to-consumer brand.

Industry:

E-Commerce

Headquarter:

Cologne

Founder:

Jaschar Hupperth, Michael Bassler, Christoph Baumann

Founded in:

2020

Who is The nu company

As Germany's "greenest" food Start-up, the nu company embarks on a mission to revolutionize and foster sustainable transformation within the food sector. Their aspiration is to craft nutritious, plastic-free, and climate-positive snacks, effectively dispelling the notion that responsible business practices are unreachable ideals. Guided by their guiding principle, "food for a nu world," they reimagine food production, emphasizing organic, vegan, and sugar-free origins, all presented in packaging that is home compostable. Moreover, their commitment to environmental well-being shines through, with a pledge to plant a tree for each product sold.

Industry:

Food

Headquarter:

Leipzig

Founder:

Mathias Tholey, Christian Fenner, Thomas Stoffels

Founded in:

2016

Who is Lesido

Lesido is the digital picture book library with integrated video chat, enabling seamless remote read-aloud experiences. . Lesido features high-quality content from renowned publishers as well as specially created content, which we develop using a data-driven approach.

Janina Petra Jauch-Degenkolb

Founder

"Mücke Roth & Company holds immense value as an investor for us. Their contributions offer valuable insights across a spectrum of queries and subjects, fostering a collaborative partnership that mirrors the dynamics of co-founders working in unison."

Industry:

Media, Entertainment & Education

Headquarter:

Munich

Founder:

Andre Zayarni, Andrey Vasnetsov

Founded in:

2021

Who is Qdrant

Qdrant takes Applied AI solutions to the next level with Deep Metric Learning approach. Their flagship product - Neural Search Engine - provides a production-ready service with advanced filter support. This Empowers the creation of neural networks or semantics-based matching and recommendation engines, as well as other AI applications.

Industry:

Artificial intelligence

Headquarter:

Berlin

Founder:

Andre Zayarni, Andrey Vasnetsov

Founded in:

2021

Who is Vytal

Vytal operates Germany's first digital, deposit-free reusable system for leak-proof food packaging. Targeting canteens, restaurants, supermarkets, and delivery services, partners pay per fill to combat disposable packaging. Customers register via the Vytal app or a membership card to borrow rinsed bowls from partners for free.

Industry:

Reusable systems

Headquarter:

Cologne

Founder:

Dr. Tim Breker, Sven Witthöft, Dr. Fabian Barthel

Founded in:

2019

Who is Synctive

Synctive, a pioneering IoT startup, offers cutting-edge management software that integrates IoT technology into the servitization journey of machine builders. This innovation, termed "IoT-enabled servitization," streamlines after-sales services.Synctive's all-in-one solution optimizes support for machine manufacturers throughout their servitization journey, eliminating the need for complex, costly software integration. With a broad clientele spanning logistics, construction, metalworking, and food processing, Synctive is revolutionizing diverse industries through IoT-powered solutions.

Industry:

IoT, Business Software, Mechanical Engineering

Headquarter:

Bielefeld

Founder:

Albert Gorlick, Manuel Rüsing, Alexander Wunder

Founded in:

2021

Who is MIKA

My Interactive CancerAssistant. Mika is a medical device. Even more: Mika is a DiGA. That means: Mika can be prescribed as an app by a doctor on prescription. Because as the first digital health application (DiGA) for cancer patients, the Mika app is included in the directory of the Federal Institute for Drugs and Medical Devices (BfArM). This means that the costs for using the app are covered by the statutory health insurance funds.

Gandolf Finke

Founder

"Mücke Roth & Company was a strong support for Mika / Fosanis GmbH early on - as an investor, but also as a sparring partner for strategic issues. We look forward to benefiting from their experience in the healthcare sector and to further cooperation with the entire team."

Industry:

Healthcare

Headquarter:

Berlin

Founder:

Dr. Marco Möller, Johanna Claussen, Benjamin Mosler, Cornelius Claussen

Founded in:

2017

Who is NIMMSTA

Founded in 2019 in Munich, NIMMSTA is the manufacturer of the pioneering Industrial Smart Watch HS 50, featuring a touch display. This innovative device redefines logistics and intralogistics by facilitating hands-free workflows, leading to remarkable efficiency enhancements of up to 50%. NIMMSTA provides a seamless integration of intelligent software with cutting-edge and durable hardware, thereby optimizing all aspects. The user-centric and ergonomically designed wearable solutions find their primary application in task areas such as picking, shipping, and assembly. The production and development of these solutions occur in Germany. NIMMSTA is synonymous with top-notch quality and intelligent design.

Andreas Funkenhauser

Founder

"We are very proud that we could convince Mücke Roth & Company of our vision. Right from the outset, we gained a substantial boost through an immersive workshop. The collaborative partnership we share, built on a foundation of mutual understanding, is deeply valued, and we eagerly anticipate the exciting journey ahead with NIMMSTA."

Industry:

(Intra-)Logistics

Headquarter:

Munich

Founder:

Andreas Funkenhauser, Florian Ruhland

Founded in:

2019

Who is Pionix

PIONIX GmbH, founded in 2021, has dedicated itself to accelerating advancements in the emerging and dynamic field of electric vehicle charging infrastructure. Leveraging their founders' expertise gained from diverse industries. PIONIX leveraged the potential of open source technology, leading to the EVerest software stack, which is built on open source principles. EVerest aims to unify software used as operating systems for charging stations. This will eliminate points such as lack of compatibility, high development efforts and innovation hurdles.

Marco Möller

Founder

Marco Möller: "Mücke Roth & Company serves as an invaluable sparring partner, consistently providing counsel and assistance. MRC's extensive connections within the automotive and software realms serve as a strategic gateway for us and our solutions within the e-mobility and charging infrastructure sphere. Collaborating with the MRC team is a mutually beneficial endeavor."

Industry:

E-Mobility

Headquarter:

Bad Schönborn

Founder:

Dr. Marco Möller, Johanna Claussen, Benjamin Mosler, Cornelius Claussen

Founded in:

2021

Start-up Exits

Lookthrough

Teleclinic (über DHV)

Scoutbee

Kitchenstories

We are a long-term partner

As a long-term partner, we also accompany our start-ups in subsequent financing rounds after the initial investment and bring our network of business angels and venture capitalists into the rounds if required.

Investment experience

Since 2015

Investment Phase

Early Stage

Funded start-ups

20+

Investment focus

Technology

Target region

DACH

Initial investment

50-200 Tsd.

Download Factsheet

This is how we support start-ups

Ideas and Innovations

We contribute our methodological insights, technological acumen, and experience with diverse business models. With a perspective rooted in our customers' needs, we collaboratively refine and advance the founders' concepts. At the same time, we sharpen use cases, products and business models.

Access to the MRC ecosystem

We open up our network and use our industry contacts to actively promote founders in the areas of product testing, cooperation, recruiting and sales - and help scale their models.

Coaching und Sparring

Each start-up benefits from a dedicated venture manager who provides coaching and strategic guidance. Our collaborative sparring sessions maintain focus and can even extend to supporting prototyping efforts when needed.

Financing growth

We wholeheartedly back innovative companies, actively participating in their growth journey. We are committed to courageous and innovative companies, actively participating in their growth journey. Our support extends to additional financing rounds, propelling their continued growth.  

Fee Gunkel

Investment Manager

Fee is an expert in start-up investments and is responsible for the MRC start-up portfolio. She is always on the lookout for potential new start-up investments, cross-regional exchanges in the start-up ecosystem and supports the MRC investments in their growth. Out of deep conviction, she also works to closely connect German SMEs to startups.

Mail: investments@muecke-roth.de

Fee Gunkel

Investment Manager

Fee is an expert in start-up investments and is responsible for the MRC start-up portfolio. She is always on the lookout for potential new start-up investments, cross-regional exchanges in the start-up ecosystem and supports the MRC investments in their growth. Out of deep conviction, she also works to closely connect German SMEs to startups.

Mail: investments@muecke-roth.de