Innovation Consulting
Innovation as a competitive advantage – How corporates can remain future-proof.
Challenges of the industry
German corporates are under increasing pressure to innovate. Technological disruptions, new competitors and changing customer requirements demand continuous further development. At the same time, companies need to design their innovation processes efficiently and make strategic use of external sources of innovation. Innovation and corporate venturing offer great opportunities, but also pose specific challenges:
- Lack of innovation strategy: Many companies do not have a clear strategic direction for innovation and corporate venturing, which means that activities often remain uncoordinated.
- Unclear value contribution to the core business: There is no clear link between external innovation activities and the further development of the core business.
- Difficulties in selecting suitable start-ups: Identifying suitable start-ups and defining sustainable cooperation models pose major challenges for companies.
- Slow decision-making processes inhibit the speed of innovation: While start-ups work in an agile manner, decision-making processes in established companies are often too slow to realize rapid market advantages.
- Challenges in anchoring innovations internally: External innovation approaches must be embedded in existing structures without compromising processes and corporate culture.
- Lack of success measurement of innovation initiatives: Companies often have difficulties measuring the success of innovation and corporate venturing and deriving data-based decisions.
What makes innovation successful
The success of innovation depends on a clear strategic orientation and the ability to integrate external impulses into the company's development in a targeted manner. Companies must be open to new approaches and collaborative partnerships in order to remain competitive in the long term.
Excerpt of relevant growth levers
Innovation strategy & scouting
Development of a clear strategy for the identification and integration of external innovations, including start-up scouting and technology evaluation.
Cooperation models & partnerships
Development of structured partnerships with start-ups, corporate venture capital units and innovation platforms for the targeted promotion of innovation.
Innovation process & implementation
Design and implementation of efficient processes for integrating external innovations into existing business models and corporate structures.
Change management & corporate culture
Promoting an open and innovation-friendly corporate culture to facilitate the acceptance and implementation of external innovations.
Financing & scaling
Advice on investment and financing strategies for innovation projects, including subsidies, corporate venture capital and scaling new business models.
What we offer
We support corporates in successfully using innovation strategically and operationally. From the development of a clear strategy to implementation and scaling, we offer targeted support for the effective integration of external innovations.
Innovation strategy
Development of customized strategies to successfully integrate external sources of innovation into the company.
Integration & scaling
Support in the operational implementation and sustainable anchoring of innovation processes in the company.
Development of Corporate Venture Capital (CVC)
Design and implementation of CVC programs for targeted investment in innovative start-ups.
Screening & scouting
Identification of relevant start-ups, technologies and innovation partners for targeted cooperation.
Development of intrapreneurship programs
Development of programs to promote entrepreneurial thinking and action within the company.
Selection and introduction of technology
Advice on the identification, selection and implementation of suitable technologies and digital tools to support innovation and corporate venturing processes.
Financing strategy for corporate ventures & spin-offs
Support in raising capital for corporate ventures, including the development of convincing pitch decks and the targeted approach of potential investors.
Our reference projects
Customer references
Festool
Dr. Wolfgang Knorr, CTO/COO
“The collaboration with Mücke Roth & Company was very valuable for us. Together with our team, they developed a sound open innovation strategy that lays the foundation for structured and efficient collaboration with start-ups in the future. We were particularly impressed by the practical approach: MRC not only developed concepts, but also got involved directly - from the introduction of a suitable tool and support in screening start-ups to filling key positions. We look forward to further implementation together with Mücke Roth & Company.”
Festool
Dr. Wolfgang Knorr, CTO/COO
“The collaboration with Mücke Roth & Company was very valuable for us. Together with our team, they developed a sound open innovation strategy that lays the foundation for structured and efficient collaboration with start-ups in the future. We were particularly impressed by the practical approach: MRC not only developed concepts, but also got involved directly - from the introduction of a suitable tool and support in screening start-ups to filling key positions. We look forward to further implementation together with Mücke Roth & Company.”
Vibrant Ventures
Finn Rieder, CEO Vibrant Ventures
“Efficient, precise and to the point - that's exactly how the collaboration with Mücke Roth & Company was. They supported us in preparing our investment case with their in-depth understanding and structured approach. It is particularly important to emphasize how quickly they delivered clear, convincing results - from setting up our pitch deck to the well-founded development of the business case. A real recommendation for anyone who values quality and speed!”
Vibrant Ventures
Finn Rieder, CEO Vibrant Ventures
“Efficient, precise and to the point - that's exactly how the collaboration with Mücke Roth & Company was. They supported us in preparing our investment case with their in-depth understanding and structured approach. It is particularly important to emphasize how quickly they delivered clear, convincing results - from setting up our pitch deck to the well-founded development of the business case. A real recommendation for anyone who values quality and speed!”
Whitepaper
First Project Study with TUM – Economic Impact of a F1 Event
Analyzing the economic impact of a Formula 1 event at one of the most iconic U.S. racetracks – the Circuit of the Americas (COTA).
5 Key Trends in the U.S. Motorsport Industry
The U.S. motorsport industry is undergoing a dynamic transformation!
MotorWorld x MRC
MRC supported the Motorworld Group with a location analysis
Business models and commercialization strategies
Research explores motorsport business, adapting F1/FE monetization tactics to other series and uniting racing passion with commerce.
MRC Joins the Blackbook Motorsport Membership
With our expertise in Business Modeling, Commercialization, and Growth Strategies we aim to bring valuable insights
Start-ups aus unserem Portfolio
Wir schaffen Wachstum für unsere Kunden. Gemäß einer einfachen Formel: Strategie + Umsetzung = Wachstum. In unsere Arbeit bringen wir ein tiefgreifendes Verständnis digitaler Technologien, Geschäftsmodelle und neuer Arbeitsweisen ein. Damit eine Wachstumsstrategie nicht nur "auf dem Papier" erfolgreich ist, sondern messbar Erfolg bringt, begleiten wir unsere Kunden in der operativen Umsetzung und übernehmen Ergebnisverantwortung. Innovative Impulse für unsere Arbeit erhalten wir aus unserem Start-up Investment Portfolio.
Excerpt of our customers
Contact
Fee Gunkel
Investment Manager and Head of Start-up
Fee supports corporates in making targeted use of innovation and remaining competitive in the long term. Her focus is on the strategic linking of companies with the start-up ecosystem in order to successfully integrate innovative technologies and business models. She supports companies in identifying suitable innovation partners, developing sustainable cooperation models and scaling new approaches. She is also responsible for the MRC start-up portfolio and drives targeted investments in high-growth start-ups.
