Motorsport

Developing automotive racing sustainable and with passion.

Challenge of the industry

Racing is in a state of transformation. New forms of mobility, racing series and sustainability awareness imply new requirements for the infrastructure and changing customer preferences. This affects the business model of existing as well as new race tracks and drive resorts. We support operators, investors and visionaries in translating trends into economically viable business models and to position themselves for the future as well as creating the basis for convincing investors of the project.

Scope

Markt- und Kundenanalyse:

Datenbasierte Analyse des Wettbewerbs und der Kundenzielgruppe, Ableitung von Best Practices

Positionierung und Wertversprechen:

Definition einer wettbewerbsfähigen Positionierung und Ableitung kundenzentrierter Wertversprechen

Produktdefinition und Erlösmodell:

Entwicklung eines kundenzentrierten Produktportfolios, Definition der Erlöslogik, Bestimmung von Preispunkten

Berechnung eines detaillierten Business-Cases mit Umsatz- und Kostenprognose, Investitionsplanung, Cash-Flow Analyse und Rentabilitätsbetrachtung Betrachtung

Kommerzielle Machbarkeit:

Definition relevanter Marketingkanäle und Ableitung konkreter Marketingmaßnahme

Vermarktung:

Aufbereitung von Pitch-Deck Unterlagen basierend auf Projektergebnissen

Investorengewinnung:

Market and customer analysis:

Data-based analysis of the competition and the customer target group, derivation of best practices.

Positioning and value proposition:

Definition of a competitive positioning and derivation of customer-centric value propositions.

Product definition and revenue model:

Development of a customer-centric product portfolio, definition of revenue logic, determination of price points.

Commercial feasibility:

Calculation of a detailed business case with revenue and cost forecast, investment planning, cash flow analysis and profitability consideration.

Marketing:

Definition of relevant marketing channels and derivation of concrete marketing measures.

Investor acquisition:

Preparation of pitch deck documents based on project results.

Growth opportunities

Business model expansion:
  • Development of new business areas beyond pure racing events to establish a holistic experience platform in the context of racing and mobility
Sustainability:
  • Establishment of a sustainable positioning with innovative events and racing series in order to tap into new target groups and attract additional sponsorships and funding   
Customer orientation:
  • Provision of a tailored product portfolio and service offering, with clear quality advantages over the competition   
Strategic partnerships:
  • Collaborate with participants in the racing ecosystem to generate additional revenue and leverage cost synergies

Our reference projects

Problem of the client

Evaluation of the economic potential of a motorsports park in Saudi Arabia planned as part of Saudi Vision 2030.

Our solution for the customer

Development of a holistic business plan as well as a profitability analysis to derive recommendations for action for the investor board:

  • Conduct global and local market analysis (incl. on-site survey with >750 participants) to assess relevant input factors such as market size, willingness to pay and usage preferences  
  • Development and validation of a competitive product portfolio including a customer-centric revenue model with specific utilization forecasts  
  • Preparation of a 10-year forecast of the financial performance of the project and derivation of recommendations for action for the investor board

Problem of the client

Time-sensitive application for a government grant program for a public motorsports park to promote Australian junior sports.

Our solution for the customer

Short-term creation of a professional pitch deck and validation of financial KPIs.

  • Development of a target group-specific storyline with a focus on the business concept, key financial figures and the overall economic significance of the project for the region  
  • Plausibility check of revenue and cost assumptions as well as revision and integration of relevant financial KPIs  
  • Graphical preparation of the pitch deck with a focus on comprehensibility for recipients from other disciplines

Problem of the client

Economic validation of a concept for a private motorsports park in the Denver, Colorado area for potential investors.

Our solution for the customer

Development of a customer-centric business model and evaluation of the economic potential as a basis for decision-making for potential investors.

  • International market analysis of private motorsport parks and derivation of best practices  
  • Definition of a competitive positioning in the motorsports and leisure market  
  • Derivation of a product offering taking into account identified target group needs and defined value propositions  
  • Calculation of financial performance on product level including consideration of different utilization scenarios  
  • Consolidation of the project results in a pitch deck to attract investors

Customer references and memberships

BlackRock Motor Park, Australia

Tony Palmer, Managing Director

"Muecke Roth & Company has an outstanding team. We appreciate the commitment Muecke Roth & Company showed in helping us create a great pitch deck presentation for a government grant program and validating our financial KPIs on short notice, allowing us to meet the deadline we were given. I would like to see us continue to work together on the BlackRock project."

BlackRock Motor Park, Australia

Tony Palmer, Managing Director

"Muecke Roth & Company has an outstanding team. We appreciate the commitment Muecke Roth & Company showed in helping us create a great pitch deck presentation for a government grant program and validating our financial KPIs on short notice, allowing us to meet the deadline we were given. I would like to see us continue to work together on the BlackRock project."

Motorsports Club of Clubs

Christian Epp, Director Motorsports Club of Clubs

Motorsport Club of Clubs is an international platform for operators of public and private racetracks as well as relevant stakeholders from the motorsport ecosystem. MCC enables the exchange of experience and knowledge and is characterized by a unique network and strong partnerships with established companies in the industry. MRC is our long-standing partner in the development of future-proof and economically sustainable business concepts for racetracks. MRC also supports the strategic development of MCC and helps us to further scale the platform and open up new business areas.

Motorsports Club of Clubs

Christian Epp, Director Motorsports Club of Clubs

Motorsport Club of Clubs is an international platform for operators of public and private racetracks as well as relevant stakeholders from the motorsport ecosystem. MCC enables the exchange of experience and knowledge and is characterized by a unique network and strong partnerships with established companies in the industry. MRC is our long-standing partner in the development of future-proof and economically sustainable business concepts for racetracks. MRC also supports the strategic development of MCC and helps us to further scale the platform and open up new business areas.

Ascent Drive Resort

Isaac Bouchard, Founder & CRO

"We hired Muecke Roth & Company to validate the business case for Ascent Drive Resort. Not only did they succeed, but they also suggested new ideas that would increase the likelihood of us achieving our goals. Thus, they provided us with new food for thought for our project. We particularly appreciated these "out-of-the-box" ideas, which showed us several times that the project was not a standard concept, but an individual solution that met our needs. Mücke Roth & Company comes highly recommended."

Ascent Drive Resort

Isaac Bouchard, Founder & CRO

"We hired Muecke Roth & Company to validate the business case for Ascent Drive Resort. Not only did they succeed, but they also suggested new ideas that would increase the likelihood of us achieving our goals. Thus, they provided us with new food for thought for our project. We particularly appreciated these "out-of-the-box" ideas, which showed us several times that the project was not a standard concept, but an individual solution that met our needs. Mücke Roth & Company comes highly recommended."

Tilke GmbH & Co. KG

Dr. Carsten Tilke, Managing Director and Partner

"With the help of Muecke Roth & Company, TILKE succeeded in winning one of the most important projects in the Arab region and in preparing a unique study on the global motorsports market as well as detailing the business plan for a multifunctional racing park. Since then, Mücke Roth & Company has been our partner in the field of market analysis & business planning for race tracks and test tracks for autonomous vehicles as well as e-mobility. We are looking forward to further projects with Mücke Roth & Company."

Tilke GmbH & Co. KG

Dr. Carsten Tilke, Managing Director and Partner

"With the help of Muecke Roth & Company, TILKE succeeded in winning one of the most important projects in the Arab region and in preparing a unique study on the global motorsports market as well as detailing the business plan for a multifunctional racing park. Since then, Mücke Roth & Company has been our partner in the field of market analysis & business planning for race tracks and test tracks for autonomous vehicles as well as e-mobility. We are looking forward to further projects with Mücke Roth & Company."

Speer Racing GmbH

David Fuchs, Owner and Managing Director Speer Racing

"MRC was able to generate new customer insights through its own data modeling and analytics expertise based on extensive customer data and thus identify decisive cross-sell and upsell potential. We can now usefully translate these into Speer Racing's marketing and sales strategy. Thanks to MRC for the great collaboration."

Speer Racing GmbH

David Fuchs, Owner and Managing Director Speer Racing

"MRC was able to generate new customer insights through its own data modeling and analytics expertise based on extensive customer data and thus identify decisive cross-sell and upsell potential. We can now usefully translate these into Speer Racing's marketing and sales strategy. Thanks to MRC for the great collaboration."

Big Cypress Motor Club

Michael Solimene, Founder & Investor BCMC

"MRC played a pivotal role in the development of the business model and feasibility study for BCMC Drive Resort in Naples, Florida. Their expertise guided us through market analysis, operational design, and financial planning, providing essentials in evaluating the development opportunity. We highly value their strategic insights and professiona lcommitment.”

Big Cypress Motor Club

Michael Solimene, Founder & Investor BCMC

"MRC played a pivotal role in the development of the business model and feasibility study for BCMC Drive Resort in Naples, Florida. Their expertise guided us through market analysis, operational design, and financial planning, providing essentials in evaluating the development opportunity. We highly value their strategic insights and professiona lcommitment.”

FIA Sustainability Accreditation

FIA Sustainability Accreditation, Status: Application ongoing

The FIA Environmental Accreditation program aims to help motorsport and mobility stakeholders worldwide measure and improve their environmental performance. Accreditation is an independent certification that attests to the sustainability commitment of participating organizations.

FIA Sustainability Accreditation

FIA Sustainability Accreditation, Status: Application ongoing

The FIA Environmental Accreditation program aims to help motorsport and mobility stakeholders worldwide measure and improve their environmental performance. Accreditation is an independent certification that attests to the sustainability commitment of participating organizations.

Whitepaper

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Excerpt of our customers

Lucas Wendel

Principal and Industry Leader Motorsport

Lucas is an expert on the topics around autonomous driving as well as sustainable mobility. He sees the transformation and future of mobility as one of the most central tasks of today. Accordingly, he pursues these topics with great vigor and has already been able to successfully implement numerous international projects in a leading role.

Mail: l.wendel@muecke-roth.de

Lucas Wendel

Principal and Industry Leader Motorsport

Lucas is an expert on the topics around autonomous driving as well as sustainable mobility. He sees the transformation and future of mobility as one of the most central tasks of today. Accordingly, he pursues these topics with great vigor and has already been able to successfully implement numerous international projects in a leading role.

Mail: l.wendel@muecke-roth.de