Energy industry

The energy market in transition: In the environment of digitization and growing demand for sustainable solutions, dynamic adaptability and scalable, innovative value creation processes are among the critical success factors for companies in the energy industry.

Challenge of the industry

Sustainable energy solutions such as renewable energies, energy storage and smart grids are leading to a transformation of the energy market. This requires a transformation of the companies participating in the energy market. The focus of consumers is shifting away from pure commodity products to higher customer demands. Customers are looking for holistic, sustainable and affordable energy solutions. This requires adjustments in the product portfolio, a well thought-out customer journey, and internal processes that support customer-centric offerings. Traditional energy suppliers must evolve and transform into holistic solution providers for the "Energiewende@home". In order to successfully serve the increasing demand for sustainable energy solutions, access to products and installation capacities is necessary. This requires close cooperation with various partners and results in a changed, more complex value chain.

Scope

Markt- und Kundenanalyse:

Datenbasierte Analyse des Wettbewerbs und der Kundenzielgruppe, Ableitung von Best Practices

Positionierung und Wertversprechen:

Definition einer wettbewerbsfähigen Positionierung und Ableitung kundenzentrierter Wertversprechen

Produktdefinition und Erlösmodell:

Entwicklung eines kundenzentrierten Produktportfolios, Definition der Erlöslogik, Bestimmung von Preispunkten

Berechnung eines detaillierten Business-Cases mit Umsatz- und Kostenprognose, Investitionsplanung, Cash-Flow Analyse und Rentabilitätsbetrachtung Betrachtung

Kommerzielle Machbarkeit:

Definition relevanter Marketingkanäle und Ableitung konkreter Marketingmaßnahme

Vermarktung:

Aufbereitung von Pitch-Deck Unterlagen basierend auf Projektergebnissen

Investorengewinnung:

Strengthening core business:

  • Sales models
  • Pricing
  • Performance management
  • Establishment of data-driven marketing models
  • Development and integration of prevention strategies

Revenue growth through new business areas:

  • New business models / revenue streams
  • Building energy ecosystems
  • Establishment of partnership models
  • Transformation of the organization / cultural change for energy transition
  • End2End M&A inorganic growth incl. staffing specialist department

Product portfolio:

  • Development of new products
  • Pricing
  • Portfolio optimization
  • Time-to-market management

Marketing & sales:

  • Sales Models
  • Sales Optimization
  • Performance Management
  • Omnichannel Management
  • Lead Generation
  • CPO Optimization
  • Partnership models

Process Digitization:

  • Integration of Data & Analytics Models
  • Implementation of Digital Deflection
  • Digital Selfcare
  • Process Automation

Operational Excellence:

  • Customer contact processes
  • Project and Program Management
  • Customer & Operational Insights

Customer Value Management:

  • Personalization & Next-Best-Action
  • Omnichannel & Campaign Management
  • Prevention, Retention & Win-Back
  • Customer Journey Optimization

Growth opportunities

Establishment & expansion of the energy ecosystem:
  • xtension of the value chain by expanding business and revenue models and development into a 360-degree solution provider for active support of the Energiewende@home.  
Efficiency gains:
  • Optimizing the efficiency of sales, customer service and digitization projects such as smart home solutions, and reducing cost-to-serve.
Increasing customer value:
  • Low customer loyalty and increasing customer demands require customer-centric cross- & up-sell offers as well as an integrated customer journey for commodity and non-commodity services.

Our reference projects

Problem of the client

German energy supply company with ambitious growth targets

Increase in customer traffic feed into telesales & online sales through partner model.

Our solution for the customer

Development and implementation of targeted measures to significantly increase sales performance by increasing telesales inbound call volume via the online channel:  

  • Improved omni-channel coordination to achieve synergies between online and telesales activities.
  • Implementation of internal efficiency measures with focus on inbound performance management and comprehensive process optimization along the lead generation process
  • Identification & development of cross- & up-selling opportunities through sales in service
  • Implementation of a structured control logic in campaign and performance management

Problem of the client

International energy independence company

Performance-oriented scaling of sales: Increasing sales performance with optimized use of resources

Our solution for the customer

Identification and evaluation of potentials to increase sales performance:  

  • Analysis, benchmarking and evaluation of existing sales activities  
  • Identification of sales performance potential in the areas of new customer acquisition, existing customer development, partner sales and B2C sales management  
  • Derivation, evaluation and prioritization of potential-based measures  
  • Identification and implementation of measures with significant potential in the areas of sales control model, provisioning, tariffs, operational excellence in direct sales channels, portal strategy, performance dashboards  

Problem of the client

International energy independence company. 

Secure customer base and increase customer lifetime value.

Our solution for the customer

Combining market-relevant product components (hardware & value-added services) into an energy ecosystem for private households:  

  • Analysis of customer needs & demands for own energy independence.  
  • Definition of product offering & planning of synergy effects for customers as participants in the ecosystem  
  • Planning of revenue streams to monetize the ecosystem through one-off hardware sales & installations, as well as recurring revenues through value-added services  
  • Integration into existing sales logic & partner programmatic as well as preparation of direct sales in the end customer business  
  • International scaling of the ecosystem business model with defined revenue streams, adapted to local conditions (market conditions & legal requirements)

Problem of the client

International energy independence company

Build, plan & monetize an energy ecosystem

Our solution for the customer

  • Combination of market-relevant product components (hardware & value-added services) into an energy ecosystem for private households as an industry leader from the customer's perspective in the field of energy independence:  
  • Analysis of customer needs & demands for own energy independence
  • Definition of product offering & planning of synergy effects for customers as participants in the ecosystem  
  • Planning of revenue streams to monetize the ecosystem through one-off hardware sales & installations, as well as recurring revenues through value-added services  
  • Integration into existing sales logic & partner programmatic as well as preparation of direct sales in the end customer business  
  • International scaling of the ecosystem business model with defined revenue streams, adapted to local conditions (market conditions & legal requirements)

Customer references

Senec GmbH

Aurélie Alemany, CEO Senec GmbH

"Mücke Roth & Company has very successfully supported us in the development of the operationalization of our growth strategy. They have been trustworthy partners at our side at all times. I thank them for their support and strongly recommend the cooperation."

Senec GmbH

Aurélie Alemany, CEO Senec GmbH

"Mücke Roth & Company has very successfully supported us in the development of the operationalization of our growth strategy. They have been trustworthy partners at our side at all times. I thank them for their support and strongly recommend the cooperation."

badenova AG & Co. KG

Dieter Balasch, Managing Director of badenova Energie GmbH

"With the professional team of Mücke Roth & Company, we were able to identify and tap into the potential in our sales organization, effectively improve our performance directly, and at the same time fix the strategic direction of our sales channels. Many thanks for the very valuable and always team-oriented cooperation!"

badenova AG & Co. KG

Dieter Balasch, Managing Director of badenova Energie GmbH

"With the professional team of Mücke Roth & Company, we were able to identify and tap into the potential in our sales organization, effectively improve our performance directly, and at the same time fix the strategic direction of our sales channels. Many thanks for the very valuable and always team-oriented cooperation!"

Whitepaper

No items found.

Start-ups aus unserem Portfolio

Wir schaffen Wachstum für unsere Kunden. Gemäß einer einfachen Formel: Strategie + Umsetzung = Wachstum. In unsere Arbeit bringen wir ein tiefgreifendes Verständnis digitaler Technologien, Geschäftsmodelle und neuer Arbeitsweisen ein. Damit eine Wachstumsstrategie nicht nur "auf dem Papier" erfolgreich ist, sondern messbar Erfolg bringt, begleiten wir unsere Kunden in der operativen Umsetzung und übernehmen Ergebnisverantwortung. Innovative Impulse für unsere Arbeit erhalten wir aus unserem Start-up Investment Portfolio.

Zu unserem Start-up Portfolio

Excerpt of our customers

Alexander Bernecker

Partner and Industry Lead Energy Industry

Alexander's passion lies in the optimal design of customer relationships. And he does this for both companies and their customers. His consulting focus is therefore on increasing value and stabilizing customer relationships through insights & analytics, personalized customer management via omnichannel structures and operational excellence. His professional background is strongly influenced by international operational responsibilities in Marketing & Sales, Customer Management & Experience as well as Product & Proposition Management. Most recently as Sales Director of a German IT company, before that as Chief Commercial Officer at a telecommunications group or as Marketing Director of the former Eplus.

Mail: a.bernecker@muecke-roth.de

Alexander Bernecker

Partner and Industry Lead Energy Industry

Alexander's passion lies in the optimal design of customer relationships. And he does this for both companies and their customers. His consulting focus is therefore on increasing value and stabilizing customer relationships through insights & analytics, personalized customer management via omnichannel structures and operational excellence. His professional background is strongly influenced by international operational responsibilities in Marketing & Sales, Customer Management & Experience as well as Product & Proposition Management. Most recently as Sales Director of a German IT company, before that as Chief Commercial Officer at a telecommunications group or as Marketing Director of the former Eplus.

Mail: a.bernecker@muecke-roth.de

Jannis Rechtenbach

Head of e-commerce and industry expert energy industry

Jannis is on fire for everything digital. That's why his consulting focus is primarily on the development and improvement of digital sales measures. Both in the business model itself (product & value proposition) and in the area of customer & lead generation and acquisition. Always data driven and with a strong focus on customer centric testing. Jannis is an expert in online & performance marketing and a proven professional in lead and sales growth. Jannis' professional background is based on strong operational experience from start-ups to large international corporations. He is characterized by a broad industry experience, among others with a focus on telecommunications and renewable energies. In his last position, he was responsible for digital sales in the German business of an international telecommunications group.

Mail: j.rechtenbach@muecke-roth.de

Jannis Rechtenbach

Head of e-commerce and industry expert energy industry

Jannis is on fire for everything digital. That's why his consulting focus is primarily on the development and improvement of digital sales measures. Both in the business model itself (product & value proposition) and in the area of customer & lead generation and acquisition. Always data driven and with a strong focus on customer centric testing. Jannis is an expert in online & performance marketing and a proven professional in lead and sales growth. Jannis' professional background is based on strong operational experience from start-ups to large international corporations. He is characterized by a broad industry experience, among others with a focus on telecommunications and renewable energies. In his last position, he was responsible for digital sales in the German business of an international telecommunications group.

Mail: j.rechtenbach@muecke-roth.de