Through strategy, implementation and impulses from the start-up world, we create growth through digitization for our customers.
What we do
We create growth for our customers. According to a simple formula: Strategy + Implementation = Growth. We bring a deep understanding of digital technologies, business models and new ways of working to our work. To ensure that growth strategies are not only successful "on paper" but deliver measurable success, we accompany our clients during operational implementation and take responsibility for the results. From our start-up investment portfolio we receive impulses for our daily work.
Setup-to-Win for Start-up Initiatives
Set the right impulses right from the start.
Do you want to become more innovative in a holistic way and also integrate start-up initiatives to keep up with the latest market trends and innovations? Are you still at the beginning with this or have you already taken the first steps?
Pricing cannot be separated from the service provided to a customer.Our strategy work focuses on defining the optimal "price-value model" for a product or service portfolio.To do this, we use analytical methods such as conjoint analysis.We use customer surveys to identify value drivers and quantify price elasticities.Based on this, we then translate the logic of a "price-value model" into marketing language - ideally together with the customer's marketing team.This is the only way that marketing, sales and customer service can convincingly deliver on value propositions. To the point, we empower sales to lead value conversations instead of price conversations and keep customer satisfaction high.We usually test our concepts as a part of pilot project in the market.
A successful go-to-market strategy is the basis for the economic success of products & services. In our experience, however, this often fails because there is too much focus on features and too little on target customers and benefits. We ensure for our customers that products & services land correctly in the market and that the value proposition is used to position them in a way that promises the greatest growth.
Digital Strategy & Transformation
Digital target picture - setting the course for the future
What fundamental customer needs do you want to address and what value propositions do you need to offer your customers to still be relevant in 5 years? How can emerging technologies such as generative artificial intelligence and innovative solution approaches help you deliver on these value propositions?
Omnichannel sales strategy
When revising their sales strategy, many companies are guided by the "digital first" motif. This promises efficient sales success - highly automated and data-driven. We think differently. For us, the economic success of our customers comes first - regardless of whether digital or non-digital. In our experience, sales success can generally always be maximized through the interaction of different channels. The rule is often: as much digital as possible and as much non-digital as necessary to maximize business success.
Innovative Business Models
Business model innovations - realizing growth potential.
Ongoing digitization and emerging technologies are leading to changing customer requirements and increasing competitive dynamics. In this market environment, holistic, customer-centric solutions are becoming a key differentiation factor.
Customer Value Strategy
Customer Value Management (CVM) is becoming increasingly important in dynamic industries. CVM describes measures to increase customer lifetime value and customer satisfaction while optimizing the use of resources from the very beginning of the relationship between a company and its customers. Today, many companies, in both the B2C and B2B sectors, still manage their business on the basis of unit or sales figures instead of focusing on the development of customer value and leverage value creation potential.
Data and AI strategy
We help you create business value from your data with a comprehensive data and AI strategy and accompany you on the path to data-driven digital transformation.
Knowledge exchange with start-ups
Use the full potential of your start-up engagements.
In the case of medium-sized companies, start-up engagements always pursue innovation goals in addition to the financial goals of return on investment, which should serve the core business. To benefit from the innovative power of start-ups and their disruptive business models in the core business, an active knowledge exchange with the start-ups is necessary.
Boost your startup dealflow.
When implementing start-up collaborations or investments, it is crucial to identify and have access to the best teams and ideas. For this to succeed, the quantity and quality of the deal flow is crucial. Especially at the beginning of start-up engagement with mid-sized companies, this is a challenge. You are not yet known for your start-up initiatives, very good teams that can choose their partners do not yet know how you work and in the ecosystem you have not yet been able to prove yourself as a reliable partner.
It turns out that the deal flow at the beginning of start-up engagements is therefore often slow to pick up speed for mid-sized companies.
Is your company able to successfully implement digital initiatives on time and within budget? Digital projects often fail due to a lack of central key roles. We fill these quickly and straightforwardly with technical and methodologically trained experts and consultants. We ensure the successful implementation of projects - from day one.
We ensure the implementation of your data, analytics & AI solutions with you; starting with the implementation with our own data science and data engineering expertise to the management of additional service providers and consistent recording and management of the implementation, we work closely with you on the realization of data-driven value creation.
Customer Value Management
Customer Value Management (CVM) describes the requirements and measures to increase the value of customers and to establish a customer-centric organization. The successful implementation of CVM is based on four core levers.
We are convinced that sales success, especially for software companies, rises and falls with a well-filled and high-quality top-funnel. However, companies often find it difficult to generate leads and qualify them accordingly.
End-to-end process analysis
To establish effective and coherent processes MRC uses its industry insights and proven approaches from previous customer projects. An optimized process management results from the analysis, comparison and synthesis of the respective strengths from the customer's existing process world and established best practices from the FTTH business.
Sales Funnel Optimization
Many software companies still see marketing and sales as separate departments that only need to be connected via processes. Our view is different: We translate processes into a "funnel view". Through clear role allocation, data focus and tool support, we make the end-to-end funnel predictable.
By "Sales-as-a-Service" we mean the provision of interim resources who take on hands-on sales tasks in the name and on behalf of our customers. In this way, we ensure that developed sales concepts are quickly put into practice.