Household Appliances
We help home appliance manufacturers and white goods suppliers realize business growth using digital technologies.
How we support
We combine the value creation of household appliances with digital technologies. Whereas digital transformation was previously a necessity, it is now an essential foundation for almost every activity of companies in the home appliance industry. From numerous projects with various clients, we understand how to optimally extract value from the interplay of traditional levers (such as multi-level distribution) and digital initiatives (such as ecosystems) and empower the organization. We accompany our clients on this journey - from conception to implementation and sustainable anchoring in the organization. This enables new value streams or business models, a better view of the customer for e.g. better cross- and up-selling and the expansion of the basis for digital services, such as Guided Cooking or Predictive Maintenance. This allows us to generate new sales, reduce costs and create EBIT growth. Our focus here is on three core levers: hardware push, digital services/digital business models, and internal optimization.
Scope
Markt- und Kundenanalyse:
Datenbasierte Analyse des Wettbewerbs und der Kundenzielgruppe, Ableitung von Best Practices
Positionierung und Wertversprechen:
Definition einer wettbewerbsfähigen Positionierung und Ableitung kundenzentrierter Wertversprechen
Produktdefinition und Erlösmodell:
Entwicklung eines kundenzentrierten Produktportfolios, Definition der Erlöslogik, Bestimmung von Preispunkten
Berechnung eines detaillierten Business-Cases mit Umsatz- und Kostenprognose, Investitionsplanung, Cash-Flow Analyse und Rentabilitätsbetrachtung Betrachtung
Kommerzielle Machbarkeit:
Definition relevanter Marketingkanäle und Ableitung konkreter Marketingmaßnahme
Vermarktung:
Aufbereitung von Pitch-Deck Unterlagen basierend auf Projektergebnissen
Investorengewinnung:
Hardwarepush:
More household appliances can be sold due to increased attractiveness through the interaction of established processes and digital technologies. These include guided cooking, activation of additional digital features on the appliance, and better sales arguments in retail through systematic evaluation of customer usage.
Digital services/digital business models:
Development of direct or indirect revenues through digital services related to the household appliance, such as a cooking box or recipe subscription. In addition, it is becoming increasingly important to expand digital contact points in order to obtain valuable data on customer behavior, acceptance of own offers, or to optimize the customer experience.
Internal optimization:
Optimization of customer offerings, internal workflows and processes based on networked household appliances, customer interactions or the retail channel.
Growth opportunities
- Strengthening the core home appliance business through e.g. new data-driven insights or operational excellence for additional revenue and cost savings
- Expanding the core business and developing innovative business areas to generate new revenue streams and address new customer segments, such as as-a-service models or data-driven business models in the B2C and B2B sectors, together with new or existing sales partnerships where appropriate
- Build and scale networked value creation based on home appliances and beyond (e.g., in the Internet of Things or smart home) for new revenue streams, additional reach, and better customer insights
- Combine internal and external data to make better decisions using data and artificial intelligence for competitive advantage and cost savings
- Development of digital products and services, such as Guided Cooking, Smart Laundry, Automated Replenishment and Recipe Management to increase device appeal, new revenue and customer lock-in
Our reference projects
Customer references and memberships
Whitepaper
23.06.2023
ÖKOSYSTEME: DER SCHLÜSSEL ZUM ERFOLG?
Ökosysteme bieten großes Wachstumspotenzial
23.06.2023
WAS KOMMT NACH DER DIGITALISIERUNG? TEIL 1: DAS POST-DIGITALE UNTERNEHMEN
23.06.2023
WAS KOMMT NACH DER DIGITALISIERUNG? TEIL 3: ÖKOSYSTEME - HYPE ODER POTENZIAL?
23.06.2023
WAS KOMMT NACH DER DIGITALISIERUNG? TEIL 2: DIE STUFEN DER DIGITALISIERUNG
23.06.2023
MIT VERNETZTEN HAUSHALTSGERÄTEN ZUM WACHSTUM?
Warum der Return of Investment häufig ausbleibt und das volle Potenzial der Digitalisierung nicht ausgeschöpft wird
23.06.2023
DIE ZUKUNFT LIEGT IN INNOVATIVEN GESCHÄFTSMODELLEN.
Start-ups aus unserem Portfolio
Wir schaffen Wachstum für unsere Kunden. Gemäß einer einfachen Formel: Strategie + Umsetzung = Wachstum. In unsere Arbeit bringen wir ein tiefgreifendes Verständnis digitaler Technologien, Geschäftsmodelle und neuer Arbeitsweisen ein. Damit eine Wachstumsstrategie nicht nur "auf dem Papier" erfolgreich ist, sondern messbar Erfolg bringt, begleiten wir unsere Kunden in der operativen Umsetzung und übernehmen Ergebnisverantwortung. Innovative Impulse für unsere Arbeit erhalten wir aus unserem Start-up Investment Portfolio.
Excerpt of our customers
Michael Mücke
Managing Director
Michael is an expert in the areas of digitalization and IoT and has personally accompanied numerous companies in their digital transformation. His focus includes the topics of data-driven business models, strategy development and artificial intelligence. After his time at A.T. Kearney, he founded a successful start-up and is a serial investor in several digital start-ups - where he is also represented on their management boards.
Mail: m.muecke@muecke-roth.de
Michael Mücke
Managing Director
Michael is an expert in the areas of digitalization and IoT and has personally accompanied numerous companies in their digital transformation. His focus includes the topics of data-driven business models, strategy development and artificial intelligence. After his time at A.T. Kearney, he founded a successful start-up and is a serial investor in several digital start-ups - where he is also represented on their management boards.
Mail: m.muecke@muecke-roth.de