Helping start-ups and learning from them

We are passionate about technology-based start-ups. By translating disruptive technologies into innovative business models, new working methods and the commitment of start-up teams, start-ups have succeed in competing against established companies.  As an active start-up investor, we have our finger on the pulse of the times. We are committed to start-ups and help them to increase their success. With our own fund, every employee can participate in start-ups from as little as € 500.

#MRCStart-ups #Coaching #CorporateAngelInvestor #DisruptiveIdeas #Innovation #Technologyfocus

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The MRC Start-up fund

Together, we take the step from start-up to successful scale-up. At the same time, we learn a lot from our collaboration. These exclusive insights into new business models and methodologies enhance the quality of our consulting services. In this way, your company also benefits.

Opportunities for employees

Our employees can actively participate in the MRC Start-up Fund. Specifically, they can become investors themselves, gain exciting insights into venture capital and enter into an active exchange with successful founders. Last but not least, our employees can thus participate financially in the growth of the start-ups.

This is how we support start-ups

Ideas and innovations

We contribute our knowledge of methods, our understanding of technology and our experience with business models. We think from the customer’s point of view – and, together with the founders, further develop their ideas. At the same time, we sharpen use cases, products and business models.

Access to the MRC ecosystem

We open up our network and use our industry contacts to actively promote founders in the areas of product testing, cooperation, recruiting and sales – and help scale their models.

Coaching and sparring

We provide each start-up with a liaison manager who coaches them. When sparring, we make sure that focus is not lost and can even support prototyping if necessary.

Financing growth

We are committed to courageous and innovative companies and like to be part of them. We support additional financing rounds for further growth.

Our start-up portfolio

Founder

Jaschar Hupperth, Michael Bassler, Christoph Baumann

Founded in

2020

Headquarter

Köln

Industry

E-Commerce

Amazing Brands is a technology-driven e-commerce company that buys, grows and operates Amazon businesses. They focus on profitable Amazon FBA (Fulfillment by Amazon) brands with outstanding organic ranking, positive customer reviews and a proven track record of minimum 12 month in high-growth niches. Amazing Brands' goal is to build a diversified portfolio of Amazon FBA brands to become the next leading direct to consumer brand.

Founder

Michael Westermeier, Mario Göbel, Olaf Schindler

Founded in

2020

Headquarter

Essen

Industry

Smart Home

VREEDA is striving to gradually build a real, participatory ecosystem in the sense of a cooperative "cross-industry" platform with partners from a wide range of sectors. They offer an ecosystem "as a service" to manufacturers and service providers of products related to life and living, which enables the easy and quick production of high-quality, smart products in the digital age through the access to IoT devices.

Founder

Dana Nedamaldeen, Sebastian Slomski

Founded in

2020

Headquarter

München

Industry

E-Commerce

With its AI-powered add-on for online retailers, neocom makes it easier to find the right products when shopping in online stores. Neocom generates a unique sequence of questions and asks intelligent questions based on the user's previous selection. The algorithm also eliminates invalid questions from the flow. Thus, each conversation is unique to a user and provides an optimized customer experience. Several online stores already rely on this 'Guided Selling Solution'.

Founder

Katharina Mayer

Founded in

2014

Headquarter

München

Industry

Food Industry

"Grandma's cake tastes best" – that's why grandmas and grandpas bake at Kuchentratsch! The idea behind it: to make life more worth living. On the one hand, it is about grannies and grandpas doing something meaningful, becoming part of a community and being able to pursue their passion for baking. On the other hand, that all cake lovers can enjoy freshly baked granny cakes.

Founder

Frank Willems, Paul Bandi, Thomas Prokopp

Founded in

2017

Headquarter

Moers

Industry

Healthcare

Medipee believes that regular, affordable and easy-to-perform urine monitoring helps people to significantly improve personal wellness and detect diseases early. Their platform system is a great way to educate people in a simple and intuitive way, enabling them to better understand their bodies. In many cases, this allows proactive action while there is still time for disease therapy.

Founder

Anna Lukasson-Herzig

Founded in

2015

Headquarter

Berlin

Industry

Manufacturing & Retail

Text-based search is a source of costly friction—especially for companies that manage products, component parts or other items that are essential to customer, supplier or employee. nyris is a visual search platform that gives people a more natural way to find what they are looking for. Up and running in minutes, only nyris’ technology is designed and engineered to handle any search challenge.

Founder

Dr. Gandolf Finke, Dr. Jan Simon Raue

Founded in

2017

Headquarter

Berlin

Industry

Healthcare

Mika stands for: my interactive cancer assistant. Mika is a medical device. Even more, Mika is a DiGA. That means: the app Mika can be prescribed by a doctor. Because as the first digital health application (DiGA) for cancer patients, the Mika app is included in the directory of the Federal Institute for Drugs and Medical Devices of Germany. This means that the costs for using the app are covered by the statutory health insurance funds.

Founder

Christian Schultz, Jonas Hueber, Jonathan Bernwieser, Moritz von Oertzen, Roger Schwarz

Founded in

2017

Headquarter

München

Industry

Agriculture

Agrando is the leading independent solution provider for digital agricultural trade. They bring together all the players involved on Germany's largest trading platform, simplify traditional trading processes and enable unique market analyses that help businesses of all kinds to remain competitive in the long term in the complex agricultural economy.

Founder

Ulli Jendrik Koop

Founded in

2015

Headquarter

Berlin

Industry

Healthcare

Digital Health Ventures (DHV) is a sector-focused Venture Capital Fund. They are experienced early-stage investors with a track record that includes several strong European healthcare innovators. Their mission is to build a sustainable Digital Health ecosystem in which their network in tech and healthcare leverage Start-up's potential.

Founder

Iwan Lappo-Danilewski,  Richard von Schaewen,  Tobias Wagenführer

Founded in

2015

Headquarter

Berlin

Industry

Healthcare

Aaron.ai is a doctor assistant powered by conversational AI. The software-as-a-service product bridges the widening gap between a shortage of health care staff and an increasingly demanding, ageing population. Thousands of doctors already use Aaron.ai's conversational phone assistant, which has also supported the German Federal Ministry of Health and the National Medical Association in fighting the pandemic.

How our employees invest in start-ups

Active start-up investor

Being able to learn from practice – our employees become active start-up investors with all the associated opportunities and risks. By investing directly in the MRC Start-up Fund, each invested employee participates in the future of the start-ups through virtual shareholdings.

Venture Capital experience

Investing means caring. That’s why we involve our employees in the entire venture capital process. Specifically, this includes the screening of interesting start-ups, support during the selection process and growth-oriented support after the investment.

Close exchange with founders

Learning from successes and failures. Our employees should benefit from the experiences of the start-up teams. To make this possible, our employees are in regular exchange with the start-ups and have the opportunity to be MRC’s mouthpiece to the start-ups as relationship managers.

Feedback from our start-ups

Katharina Mayer

CEO at Kuchentratsch

“Winning Mücke & Roth as an investor was a stroke of luck for us. With the support of their expert team and the focus on digitization strategies, we were able to develop our company in the right direction and make it fit for the future.

In joint projects, we appreciate not only the know-how, but also the respectful work at eye level and the great commitment.”

Dr. Gandolf Finke

Managing Director at Fosanis

“Mücke Roth & Company was a strong support for Fosanis GmbH early on – as an investor, but also as a sparring partner for strategic issues. We are looking forward to profiting from our experience in the healthcare sector – and to further cooperation with the entire team”.

Tobias Wagenführer

Managing Director at Aaron.ai

“With the support of Mücke Roth & Company, we have been able to significantly expand the application areas for our digital product. Together we were able to develop new use cases for Aaron.ai and think through new business models. The entire Mücke Roth & Company team is always on hand to help and advise us. We have already reaped the first fruits of our cooperation.”

Jonathan Bernwieser

Managing Director at Agrando

“With the support of Mücke Roth & Company, we have been able to significantly expand the application areas for our digital product. Together we were able to develop new use cases for Aaron.ai and think through new business models. The entire Mücke Roth & Company team is always on hand to help and advise us. We have already reaped the first fruits of our cooperation.”

Dr. Anna Lukasson-Herzig

CEO at Nyris

“We have been fortunate to have Mücke Roth & Company on our side as an investor since the summer of 2018. Our cooperation is characterized by mutual respect and trust. We are very grateful that they let us benefit from their network and actively support our growth”.

Get to know us

You have innovative, disruptive ideas and are a self-confident founding team. MRC will coach you in the crucial early phase. As a sparring partner with an understanding of technology, methodology, industry know-how, our own start-up experience and our strong ecosystem, we make the difference for you. Do you need support to advance your ideas? Get in touch with us!