Helping start-ups and learning from them
We are passionate about technology-based start-ups. By translating disruptive technologies into innovative business models, new working methods and the commitment of start-up teams, start-ups have succeed in competing against established companies. As an active start-up investor, we have our finger on the pulse of the times. We are committed to start-ups and help them to increase their success. With our own fund, every employee can participate in start-ups from as little as € 500.
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Our start-up portfolio
Founder
Albert Gorlick, Manuel Rüsing, Alexander Wunder
Founded in
2021
Headquarter
Bielefeld
Industry
IoT, Business Software, mechanical engineering
The IoT startup Synctive was founded in 2021 by Manuel Rüsing, Albert Gorlick and Alexander Wunder in Bielefeld and has developed a management software for subscription models in the machinery industry that bundles all information and business processes in one place. Thanks to Synctive's all-in-one solution, any machinery manufacturer is enabled to take a step toward a usage-based Equipment-as-a-Service business model quickly and easily: and without a complex, lengthy, and costly integration of multiple unconnected software solutions. Synctive works with customers from a wide range of machinery sectors. These include manufacturers of machines for logistics, construction, metalworking, food processing, and many more.

Founder
Dr. Tim Breker, Sven Witthöft, Dr. Fabian Barthel
Founded in
2019
Headquarter
Cologne
Industry
Reusable systems

Vytal operates Germany's first digital and deposit-free reusable system with high-quality, 100% leak-proof food packaging for takeaway and delivery meals without a deposit. It is aimed at canteen operators, restaurants, supermarkets and delivery services who are fighting the disposable packaging craze and pay Vytal per fill. Customers register once in the Vytal app or buy a Vytal membership card and can use it to borrow free freshly rinsed bowls from any partner and return them.

Founder
Marcel Staub
Founded in
2017
Headquarter
Zurich
Industry
SaaS, FinTech, Financial Services, IT und Software Solutions

Lookthrough provides tools to streamline the collection and organization of bulk ESG data. Fueling reporting on real estate for better and more socially responsible investing. From investment due diligence and reporting to task delegation and automation. With a full audit trail to assure individual and corporate responsibility with limited liability.
Founder
Andre Zayarni, Andrey Vasnetsov
Founded in
2021
Headquarter
Berlin
Industry
Artificial Intelligence
Qdrant brings applied AI solutions to the next level making metric learning practical. Its flagship product - neural search engine, provides a production-ready service with a convenient API to store, search, and manage vectors along with the additional payload. Qdrant is tailored to extended filtering support, making it useful for all sorts of neural-network or semantic-based matching, recommendations, faceted search, and other applications.

Founder
Mathias Tholey, Christian Fenner, Thomas Stoffels
Founded in
2016
Headquarter
Leipzig
Industry
Food Industry

As Germany's greenest food startup, the nu company wants to challenge the food industry and change it towards a more sustainable future. Their goal: to create healthy, plastic-free and climate-positive snacks to show that positive business is no longer a utopia. Driven by their DNA "food for a nu world" they rethink food: natural origin in organic quality, vegan, without refined sugar and in home compostable packaging. And if it wasn't enough: for every sold product a tree is planted!

Founder
Janina Petra Jauch-Degenkolb, Peter Frank
Founded in
2021
Headquarter
Munich
Industry
Media, Entertainment & Education

Lesido is the digital children’s book library with an integrated video-chat, enabling reading to children even over the distance. The library consists of high-quality licensed content by renowned publishers from all over the world as well as original content, which we develop using a data-driven approach.

Founder
Jaschar Hupperth, Michael Bassler, Christoph Baumann
Founded in
2020
Headquarter
Köln
Industry
E-Commerce

WETHEBRANDS is a technology-driven e-commerce company that buys, grows and operates Amazon businesses. They focus on profitable Amazon FBA (Fulfillment by Amazon) brands with outstanding organic ranking, positive customer reviews and a proven track record of minimum 12 month in high-growth niches. WETHEBRANDS goal is to build a diversified portfolio of Amazon FBA brands to become the next leading direct to consumer brand.

Founder
Michael Westermeier, Mario Göbel, Olaf Schindler
Founded in
2020
Headquarter
Essen
Industry
Smart Home

VREEDA is striving to gradually build a real, participatory ecosystem in the sense of a cooperative "cross-industry" platform with partners from a wide range of sectors. They offer an ecosystem "as a service" to manufacturers and service providers of products related to life and living, which enables the easy and quick production of high-quality, smart products in the digital age through the access to IoT devices.

Founder
Dana Nedamaldeen, Sebastian Slomski
Founded in
2020
Headquarter
München
Industry
E-Commerce

With its AI-powered add-on for online retailers, neocom makes it easier to find the right products when shopping in online stores. Neocom generates a unique sequence of questions and asks intelligent questions based on the user's previous selection. The algorithm also eliminates invalid questions from the flow. Thus, each conversation is unique to a user and provides an optimized customer experience. Several online stores already rely on this 'Guided Selling Solution'.

Founder
Katharina Mayer
Founded in
2014
Headquarter
München
Industry
Food Industry

"Grandma's cake tastes best" – that's why grandmas and grandpas bake at Kuchentratsch! The idea behind it: to make life more worth living. On the one hand, it is about grannies and grandpas doing something meaningful, becoming part of a community and being able to pursue their passion for baking. On the other hand, that all cake lovers can enjoy freshly baked granny cakes.

Founder
Frank Willems, Paul Bandi, Thomas Prokopp
Founded in
2017
Headquarter
Moers
Industry
Healthcare

Medipee believes that regular, affordable and easy-to-perform urine monitoring helps people to significantly improve personal wellness and detect diseases early. Their platform system is a great way to educate people in a simple and intuitive way, enabling them to better understand their bodies. In many cases, this allows proactive action while there is still time for disease therapy.

Founder
Anna Lukasson-Herzig
Founded in
2015
Headquarter
Berlin
Industry
Manufacturing & Retail

Text-based search is a source of costly friction—especially for companies that manage products, component parts or other items that are essential to customer, supplier or employee. nyris is a visual search platform that gives people a more natural way to find what they are looking for. Up and running in minutes, only nyris’ technology is designed and engineered to handle any search challenge.

Founder
Dr. Gandolf Finke, Dr. Jan Simon Raue
Founded in
2017
Headquarter
Berlin
Industry
Healthcare

Mika stands for: my interactive cancer assistant. Mika is a medical device. Even more, Mika is a DiGA. That means: the app Mika can be prescribed by a doctor. Because as the first digital health application (DiGA) for cancer patients, the Mika app is included in the directory of the Federal Institute for Drugs and Medical Devices of Germany. This means that the costs for using the app are covered by the statutory health insurance funds.

Founder
Christian Schultz, Jonas Hueber, Jonathan Bernwieser, Moritz von Oertzen, Roger Schwarz
Founded in
2017
Headquarter
München
Industry
Agriculture

Agrando is the leading independent solution provider for digital agricultural trade. They bring together all the players involved on Germany's largest trading platform, simplify traditional trading processes and enable unique market analyses that help businesses of all kinds to remain competitive in the long term in the complex agricultural economy.

Founder
Ulli Jendrik Koop
Founded in
2015
Headquarter
Berlin
Industry
Healthcare

Digital Health Ventures (DHV) is a sector-focused Venture Capital Fund. They are experienced early-stage investors with a track record that includes several strong European healthcare innovators. Their mission is to build a sustainable Digital Health ecosystem in which their network in tech and healthcare leverage Start-up's potential.

Founder
Iwan Lappo-Danilewski, Richard von Schaewen, Tobias Wagenführer
Founded in
2015
Headquarter
Berlin
Industry
Healthcare

Aaron.ai is a doctor assistant powered by conversational AI. The software-as-a-service product bridges the widening gap between a shortage of health care staff and an increasingly demanding, ageing population. Thousands of doctors already use Aaron.ai's conversational phone assistant, which has also supported the German Federal Ministry of Health and the National Medical Association in fighting the pandemic.
Feedback from our start-ups


Dr. Anna Lukasson-Herzig
CEO at Nyris
“We have been fortunate to have Mücke Roth & Company on our side as an investor since the summer of 2018. Our cooperation is characterized by mutual respect and trust. We are very grateful that they let us benefit from their network and actively support our growth”.


Dr. Gandolf Finke
Managing Director at Fosanis
“Mücke Roth & Company was a strong support for Fosanis GmbH early on – as an investor, but also as a sparring partner for strategic issues. We are looking forward to profiting from our experience in the healthcare sector – and to further cooperation with the entire team”.


Tobias Wagenführer
Managing Director at Aaron.ai
“With the support of Mücke Roth & Company, we have been able to significantly expand the application areas for our digital product. Together we were able to develop new use cases for Aaron.ai and think through new business models. The entire Mücke Roth & Company team is always on hand to help and advise us. We have already reaped the first fruits of our cooperation.”


Jonathan Bernwieser
Managing Director at Agrando
“With the support of Mücke Roth & Company, we have been able to significantly expand the application areas for our digital product. Together we were able to develop new use cases for Aaron.ai and think through new business models. The entire Mücke Roth & Company team is always on hand to help and advise us. We have already reaped the first fruits of our cooperation.”


Katharina Mayer
CEO at Kuchentratsch
“Winning Mücke & Roth as an investor was a stroke of luck for us. With the support of their expert team and the focus on digitization strategies, we were able to develop our company in the right direction and make it fit for the future.
In joint projects, we appreciate not only the know-how, but also the respectful work at eye level and the great commitment.”
This is how we support start-ups
Ideas and innovations
We contribute our knowledge of methods, our understanding of technology and our experience with business models. We think from the customer’s point of view – and, together with the founders, further develop their ideas. At the same time, we sharpen use cases, products and business models.
Access to the MRC ecosystem
We open up our network and use our industry contacts to actively promote founders in the areas of product testing, cooperation, recruiting and sales – and help scale their models.
Coaching and sparring
We provide each start-up with a liaison manager who coaches them. When sparring, we make sure that focus is not lost and can even support prototyping if necessary.
Financing growth
We are committed to courageous and innovative companies and like to be part of them. We support additional financing rounds for further growth.
How our employees invest in start-ups
Active start-up investor
Being able to learn from practice – our employees become active start-up investors with all the associated opportunities and risks. By investing directly in the MRC Start-up Fund, each invested employee participates in the future of the start-ups through virtual shareholdings.
Venture Capital experience
Investing means caring. That’s why we involve our employees in the entire venture capital process. Specifically, this includes the screening of interesting start-ups, support during the selection process and growth-oriented support after the investment.
Close exchange with founders
Learning from successes and failures. Our employees should benefit from the experiences of the start-up teams. To make this possible, our employees are in regular exchange with the start-ups and have the opportunity to be MRC’s mouthpiece to the start-ups as relationship managers.
Get to know us
You have innovative, disruptive ideas and are a self-confident founding team. MRC will coach you in the crucial early phase. As a sparring partner with an understanding of technology, methodology, industry know-how, our own start-up experience and our strong ecosystem, we make the difference for you. Do you need support to advance your ideas? Get in touch with us!
Mail. m.muecke@muecke-roth.de