Helping start-ups and learning from them

We are passionate about technology-based start-ups. By translating disruptive technologies into innovative business models, new working methods and the commitment of start-up teams, start-ups have succeed in competing against established companies.  As an active start-up investor, we have our finger on the pulse of the times. We are committed to start-ups and help them to increase their success. With our own fund, every employee can participate in start-ups from as little as € 500.

#MRCStart-ups #Coaching #CorporateAngelInvestor #DisruptiveIdeas #Innovation #Technologyfocus

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The MRC Start-up Fund

Together, we take the step from start-up to successful scale-up. At the same time, we learn a lot from our collaboration. These exclusive insights into new business models and methodologies enhance the quality of our consulting services. In this way, your company also benefits.

Opportunities for employees

Our employees can actively participate in the MRC Start-up Fund. Specifically, they can become investors themselves, gain exciting insights into venture capital and enter into an active exchange with successful founders. Last but not least, our employees can thus participate financially in the growth of the start-ups.

This is how we support start-ups

Ideas and innovations

We contribute our knowledge of methods, our understanding of technology and our experience with business models. We think from the customer’s point of view – and, together with the founders, further develop their ideas. At the same time, we sharpen use cases, products and business models.

Access to the MRC ecosystem

We open up our network and use our industry contacts to actively promote founders in the areas of product testing, cooperation, recruiting and sales – and help scale their models.

Coaching and sparring

We provide each start-up with a liaison manager who coaches them. When sparring, we make sure that focus is not lost and can even support prototyping if necessary.

Financing growth

We are committed to courageous and innovative companies and like to be part of them. We support additional financing rounds for further growth.

Our start-up portfolio (excerpt)

Nyris

Nyris is a visual search engine that enables machines to recognize images and objects in seconds. Customers can use this app as a software-as-a-service - The solution is considered best-in-class. As a result, Nyris has made it to the top 10 Forbes startups in Germany and won many awards in addition to the German.Venture.Award 2018.

We believe that computer vision as a technology has true disruptive potential and will have a lasting impact on products, processes and business models in the near future. By investing, we can accompany this development live and gain valuable insights into technology development, current customer problems and innovative working methods.

Aaron.ai

Aaron.ai is an artificial intelligence that enables employees and customers to easily control business processes by voice. With the help of open interfaces, Aaron.ai can be used in phones, websites, apps and voice assistants such as Amazon Alexa and Google Home in no time.

Speech as a medium of interaction is becoming increasingly important in everyday life and digital assistants such as Google Assistant and Alexa have long since moved into homes - but from our point of view, that's not all. Only by understanding the companies and technologies behind them can our customers make the most of the added value of such voice services. That's why we got involved in Aaron.ai and are experiencing the market dynamics, challenges and opportunities of an innovative AI voice service first hand.

Agrando

In many industries, online marketplaces are seen as an all-purpose weapon for sales in the digital age. As a rule, marketplaces mediate buyers and sellers and take a commission. Agrando drives a different model. The claim is to digitize the entire purchasing process of farmers in the area of farm and animal feed. The business model is mainly focused on advertising.

The founding team has already been involved in this market for years and is constantly optimizing their marketplace 2.0 model. Here, we have invested in a founding team that has clearly understood the needs of the market and offers a disruptive value proposition. We are convinced that this model is also scalable in other industries.

Kuchentratsch

Grandma makes the best cake. With this in mind, Katharina Mayer founded the social business Kuchentratsch, where grandmas and grandpas bake cakes together. The goal of Kuchentratsch is to make the lives of grandmas and grandpas more worth living. By baking together in the bakery, they can make new contacts, pursue their passion and earn something on top of their pension.

The grandma cakes are shipped to private and corporate customers throughout Germany, and since 2020, social business has also been encountered in supermarkets: in the form of the first baking mix that does good. The social business model was decisive for MRC. In addition, there is the possibility of opening up new business areas, such as distribution via the food retail trade, and thus taking the company to a new level.

mika

Digitization has the potential to fundamentally change the healthcare system and, in particular, to increasingly focus on the informed patient. The digital companion Mika serves this potential by providing cancer patients with free care and support during their illness, treatment and recovery.

As a certified medical device, the digital companion provides personalized information, answers questions about the disease and helps patients better manage symptoms and side effects. Through this investment, we hope to gain insights into how digitization can support patients in the healthcare system - and what parameters need to be met for this to happen.

 

How our employees invest in start-ups

Active start-up investor

Being able to learn from practice – our employees become active start-up investors with all the associated opportunities and risks. By investing directly in the MRC Start-up Fund, each invested employee participates in the future of the start-ups through virtual shareholdings.

Venture Capital experience

Investing means caring. That’s why we involve our employees in the entire venture capital process. Specifically, this includes the screening of interesting start-ups, support during the selection process and growth-oriented support after the investment.

Close exchange with founders

Learning from successes and failures. Our employees should benefit from the experiences of the start-up teams. To make this possible, our employees are in regular exchange with the start-ups and have the opportunity to be MRC’s mouthpiece to the start-ups as relationship managers.

Feedback from our start-ups

Katharina Mayer

CEO at Kuchentratsch

“Winning Mücke & Roth as an investor was a stroke of luck for us. With the support of their expert team and the focus on digitization strategies, we were able to develop our company in the right direction and make it fit for the future.

In joint projects, we appreciate not only the know-how, but also the respectful work at eye level and the great commitment.”

Dr. Gandolf Finke

Managing Director at Fosanis

“Mücke Roth & Company was a strong support for Fosanis GmbH early on – as an investor, but also as a sparring partner for strategic issues. We are looking forward to profiting from our experience in the healthcare sector – and to further cooperation with the entire team”.

Tobias Wagenführer

Managing Director at Aaron.ai

“With the support of Mücke Roth & Company, we have been able to significantly expand the application areas for our digital product. Together we were able to develop new use cases for Aaron.ai and think through new business models. The entire Mücke Roth & Company team is always on hand to help and advise us. We have already reaped the first fruits of our cooperation.”

Jonathan Bernwieser

Managing Director at Agrando

“With the support of Mücke Roth & Company, we have been able to significantly expand the application areas for our digital product. Together we were able to develop new use cases for Aaron.ai and think through new business models. The entire Mücke Roth & Company team is always on hand to help and advise us. We have already reaped the first fruits of our cooperation.”

Dr. Anna Lukasson-Herzig

CEO at Nyris

“We have been fortunate to have Mücke Roth & Company on our side as an investor since the summer of 2018. Our cooperation is characterized by mutual respect and trust. We are very grateful that they let us benefit from their network and actively support our growth”.

Get to know us

You have innovative, disruptive ideas and are a self-confident founding team. MRC will coach you in the crucial early phase. As a sparring partner with an understanding of technology, methodology, industry know-how, our own start-up experience and our strong ecosystem, we make the difference for you. Do you need support to advance your ideas? Get in touch with us!