With an entrepreneurial spirit, we support our customers in realizing growth through digitization and innovative solutions. 
In doing so, we strengthen their core business and open up new business areas.

Growth through digitization

- What we offer -

Startups are drivers of digital & disruptive business models.
We participate as investors in 14 start-ups and learn from them. This know-how flows into our project work.

Start-up experienced

- What sets us apart -

We develop concepts and accompany their implementation "hands on" at our customers.
In doing so, we assume responsibility for results.


- What sets us apart -

Projects are successful when consultants and customers work together as a team with commitment.
Our employees act on an equal footing. Without advisor flair.

Personally committed

- What sets us apart -

We are owner-managed and our name stands for the quality of our work. Since 2003.
We think and act entrepreneurially. We make the goals of our customers our own.


- What sets us apart -

We develop individual solutions for our customers in order to strengthen their core business and develop digital growth potential. We help companies to combine the new with the existing.


- What sets us apart -

The MRC principle

Good consulting is measured by the feasibility and effectiveness of recommendations. We believe that in the age of digitization, the rules of the game for economic success are being redefined. We help our clients understand these rules and derive growth opportunities from them. Digitisation is not an end in itself, but rather a means to an end.

How we help companies grow

We create growth for our customers through digitization and innovative solutions. The focus is on five growth levers.

Feedback from our customers

"With the professional team from Mücke Roth & Company, we were able to identify and develop the potential in our sales organization, improve our performance effectively and at the same time fix the strategic direction of our sales channels. Thank you for the very valuable and always team-oriented cooperation"

Dieter Balasch
Business Unit Manager Market and Energy Services at badenova AG & Co. KG

"From strategic and conceptual consulting to implementation - Mücke Roth & Company supported us holistically from ideation to launch during the development of a new product portfolio. MRC keeps their promise: They go beyond conceptual design and accompany the implementation in a competent, results-oriented and personally committed way. Many thanks for the great implementation!"

Thomas Heyder
Chief Sales and Marketing Officer

“Mücke Roth & Company actively supported us in developing the global sales strategy at Liebherr Mining. With conceptual expertise, experience from other industries and pragmatic recommendations, the Liebherr team was successfully involved from the start of the project. Always at an equal footing and with a pull to business - this is how consulting projects should run. Many Thanks."

Dr. Jörg Lukowski
EVP Sales & Marketing Liebherr Mining


"We have been working closely with Mücke Roth & Company for years. The company keeps its promises in terms of conception, implementation and overachieving ambitious sales targets. We are very satisfied. Thank you for the very good work."

Ulf Michaelis
Director Customer Service & Sales - Telefónica Germany

"Mücke Roth & Company has been instrumental in helping us to professionalize sales. With their support, we were able to demonstrably increase sales performance by up to 100%. What sets them apart? Focus on results and cooperation at eye level - this is how consultancy projects should run."

Christian Hindennach
Chief Commercial Officer and Member of the management at Unitymedia

"With the support of Mücke Roth & Company we were able to carefully examine our sales activities for new and existing customers across all sales channels and discover the areas in which there is potential for further growth. In a pragmatic approach MRC was not only able to show us the theoretical potential, but also derive and detail the first measures for individual sales channels and for the omnichannel architecture."

Stefan Daehne
Member of the Board at ADAC Versicherung AG

"MRC provided us with significant support in the initial development of a new business area and supported us with crucial impulses for the requirements for successful scaling. We developed a clear goal how we will serve our customers with innovative, digital services in the future. MRC not only advised us strategically, but also provided concrete recommendations for the implementation."

Dr. Peter Stadelmann
Chairman of the Executive Board at RATIONAL AG

"With the help of Mücke Roth & Company, we were able to identify new business potential in the insurance & IoT context and address innovative platform and ecosystem business models. MRC worked side by side with us, provided new impulses at the crucial points, challenged ideas and delivered quickly implementable, strategically viable results with the help of their pragmatic approach. Many thanks for the excellent work!"

Jürgen Pollich
Head of Industrial IoT Technology at MunichRe

"MRC has helped us realize a significant increase in customer service sales. The result: Increase in sales performance by 30% - without loss of customer satisfaction. No other project has ever achieved such an increase in performance. MRC took over the conception and provided significant support for the implementation. Thanks a lot."

Nina Emschermann
Head of Telesales, Retain & Sales in Service –Telefónica Germany

"Mücke Roth & Company supported us substantially in a phase of reorientation by assisting us with the restructuring of our sales department including the introduction of systematic lead generation via an outbound sales process. We are now clearly positioned and can address our customers efficiently and in a target-oriented manner. Not only did you provide us with a concept, but you also accompanied the process on an operational level. As a result, the team has gained in confidence and clarity and our sales organization performance has increased significantly.”

Melissa Albeck
Chief Executive Officer at Matmatch GmbH

"Mücke Roth & Company has supported us significantly in generating insights from our customer data with the help of our their data science and conceptual sales expertise. The result: up to +100% identified growth potential, which now helps us to further scale our business model sustainably and systematically. As a young company, we profit enormously from the business impact by analyzing our historic cake sale transaction and customer data. Mücke Roth & Company has been result-oriented, entrepreneurial and on equal footing and we thank them for their excellent work".

Katharina Mayer
Founder and CEO of Kuchentratsch GmbH

"With the help of MRC, TILKE has succeeded in winning one of the most important projects in the Arabian region and has produced a unique study of the worldwide motorsport market as well as a business plan for a multifunctional racing park. Since then MRC has been our partner in the field of market analysis & business planning for race tracks and test tracks for autonomous vehicles as well as e-mobility. We are looking forward to working on further projects with MRC."

Dr. Carsten Tilke
Managing Director and Partner at Tilke GmbH & Co. KG

"MRC was able to generate new customer insights through its own data modelling and analytics competencies based on extensive customer data. MRC enabled us to identify decisive cross- and up-sell potentials that can now be translated into the marketing and sales strategy of Speer Racing. Thanks to MRC for the great cooperation."

David Fuchs
CEO and Owner at Speer Racing GmbH

"Mücke Roth & Company helped us to optimize SCRUM software development for the development of a Micro-Service IoT platform to increase the efficiency of our development. From a SCRUM point of view, the subject of micro-services has proven to be a real challenge.“

Bernd Beimdick
Chief Technology Officer at mozaiq operations GmbH

These are our services

The heads of MRC

Michael Mücke and Moritz Roth form the management duo of MRC. Through their many years of expertise as board members, investors and consultants, they work on equal footing with clients to achieve the common goal of generating growth through digitization.



Mücke Roth & Company becomes Top Consultant 2021

We have been awarded with the Top Consultant Seal 2021 – what a special joy With this new award, Mücke Roth & Company is one of the best medium-sized business…

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