With an entrepreneurial spirit, we support our customers in realizing growth through digitization and innovative solutions.
In doing so, we strengthen their core business and open up new business areas.

Growth through digitization

- What we offer -

Startups are drivers of digital & disruptive business models.
We participate as investors in 14 start-ups and learn from them. This know-how flows into our project work.

Start-up experienced

- What sets us apart -

We develop concepts and accompany their implementation "hands on" at our customers.
In doing so, we assume responsibility for results.

Results-oriented

- What sets us apart -

Projects are successful when consultants and customers work together as a team with commitment.
Our employees act on an equal footing. Without advisor flair.

Personally committed

- What sets us apart -

We are owner-managed and our name stands for the quality of our work. Since 2003.
We think and act entrepreneurially. We make the goals of our customers our own.

Entrepreneurial

- What sets us apart -

We develop individual solutions for our customers in order to strengthen their core business and develop digital growth potential. We help companies to combine the new with the existing.

Digital

- What sets us apart -

The MRC principle

Good consulting is measured by the feasibility and effectiveness of recommendations. We believe that in the age of digitization, the rules of the game for economic success are being redefined. We help our clients understand these rules and derive growth opportunities from them. Digitisation is not an end in itself, but rather a means to an end.

How we help companies grow

We create growth for our customers through digitization and innovative solutions. The focus is on five growth levers.

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Reference projects

Go to references

These are our services

Digital Business Models & Ecosystems

How do new technologies affect the business model? How can the business segment be meaningfully expanded? And: How is the organization geared to the future? In communication with our customers, we find answers to these and other questions. We support our clients in developing new business models and further developing their own organization. We stand for sustainable corporate success.

Data & Analytics

We help our clients to sustainably identify and leverage the business potential of data and provide technology-agnostic support at all stages of their analytics journeys – from conception to implementation and organisation.

Sales & Marketing

How do you design the efficient marketing of your products in the digital age? Only scalable models promise future viability in a time of increasing demands from new competitors and individual customer needs. We help our customers to find the optimal mix of digital and traditional marketing mechanisms and to validate them in the market.

Customer Value Management

To us, customer value management means increasing value and stabilizing customer relationships in companies. With our proven MRC Customer Value Management methodology, we consistently align marketing and sales measures with advanced analytics and agile principles to increase economic customer value.

Innovation & Venturing

How can cooperations with start-ups contribute to your own growth? We evaluate the relevance and innovative strength of suitable start-ups for established companies, e.g. medium-sized companies. This includes, among other things, smart screening of innovation ideas and teams, commercial due diligence and the creation of frameworks for strategic cooperation.

Digital Key Roles

Is your company able to successfully implement digital initiatives within a tight timeframe and budget? Digital projects often fail due to a lack of central key roles. We fill them quickly and easily with technical and methodically trained experts and consultants. We ensure the successful implementation of projects – from day one.

Our business units

Fiber optics

Fiber-optic expansion in Germany has picked up considerable speed. To meet the demand for fast broadband connections, more than 150 companies are now operating in the market with their own offerings and network expansion plans, including traditional telecommunications providers, regional energy suppliers and private equity-financed specialist providers.

New Mobility

Participants in the “New Mobility” ecosystem are faced with the central challenge of finding the right reactions to the profound structural change in mobility. As complexity increases, it’s becoming ever more difficult to make secure mobility economically viable. We support our customers in securing and expanding their future viability during this era of profound structural change. We’ll accompany you on your transformation journey—from conception to successful implementation.

Software & Cloud Solutions

For years, MRC has been supporting companies in the areas of software & cloud solutions to realize growth. In close cooperation with companies of different sizes, the focus is, among other things, on increasing marketing generated leads, leveraging up- & cross-sell potentials or increasing new customer business (direct sales & channel sales). With our network of more than 20 consultants and experts in this business field, MRC is already trusted by more than 50 companies – from hidden champions to global “hyperscalers”.

Automotive Racing

Racing is in a state of transformation. New forms of mobility, racing series and sustainability awareness imply new requirements for the infrastructure and changing customer preferences. This affects the business model of existing as well as new race tracks and drive resorts. We support operators, investors and visionaries in translating trends into economically viable business models and to position themselves for the future.

The heads of MRC

Michael Mücke and Moritz Roth form the management duo of MRC. Through their many years of expertise as board members, investors and consultants, they work on equal footing with clients to achieve the common goal of generating growth through digitization.

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News

Mücke Roth & Company receives Top Consultant Seal – for the second time in a row!

We are one of the best consultants for medium-sized companies Award-winning consulting quality: We have been awarded the TOP CONSULTANT seal 2022. At the award ceremony held as part of…

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