Growth through digitization
We are an owner-run management consultancy. With an entrepreneurial spirit, we support our customers in realizing growth through digitization and innovative solutions. How do we achieve this? By strengthening their core business as well as opening up new business areas. In times of increasing complexity, we create the basis for sound strategic decisions by our customers.
The MRC principle
Good consulting is measured by the feasibility and effectiveness of recommendations. We believe that in the age of digitization, the rules of the game for economic success are being redefined. We help our clients understand these rules and derive growth opportunities from them. Digitisation is not an end in itself, but rather a means to an end.
How we help companies grow
We create growth for our customers through digitization and innovative solutions. The focus is on five growth levers.
Feedback from our customers
"From strategic and conceptual consulting to implementation - Mücke Roth & Company supported us holistically from ideation to launch during the development of a new product portfolio. MRC keeps their promise: They go beyond conceptual design and accompany the implementation in a competent, results-oriented and personally committed way. Many thanks for the great implementation!"
Chief Sales and Marketing Officer
“Mücke Roth & Company actively supported us in developing the global sales strategy at Liebherr Mining. With conceptual expertise, experience from other industries and pragmatic recommendations, the Liebherr team was successfully involved from the start of the project. Always at an equal footing and with a pull to business - this is how consulting projects should run. Many Thanks."
Dr. Jörg Lukowski
EVP Sales & Marketing Liebherr Mining
"We have been working closely with Mücke Roth & Company for years. The company keeps its promises in terms of conception, implementation and overachieving ambitious sales targets. We are very satisfied. Thank you for the very good work."
Director Customer Service & Sales - Telefónica Germany
"Mücke Roth & Company has been instrumental in helping us to professionalize sales. With their support, we were able to demonstrably increase sales performance by up to 100%. What sets them apart? Focus on results and cooperation at eye level - this is how consultancy projects should run."
Chief Commercial Officer and Member of the management at Unitymedia
"With the support of Mücke Roth & Company we were able to carefully examine our sales activities for new and existing customers across all sales channels and discover the areas in which there is potential for further growth. In a pragmatic approach MRC was not only able to show us the theoretical potential, but also derive and detail the first measures for individual sales channels and for the omnichannel architecture."
Member of the Board at ADAC Versicherung AG
"MRC provided us with significant support in the initial development of a new business area and supported us with crucial impulses for the requirements for successful scaling. We developed a clear goal how we will serve our customers with innovative, digital services in the future. MRC not only advised us strategically, but also provided concrete recommendations for the implementation."
Dr. Peter Stadelmann
Chairman of the Executive Board at RATIONAL AG
"With the help of Mücke Roth & Company, we were able to identify new business potential in the insurance & IoT context and address innovative platform and ecosystem business models. MRC worked side by side with us, provided new impulses at the crucial points, challenged ideas and delivered quickly implementable, strategically viable results with the help of their pragmatic approach. Many thanks for the excellent work!"
Head of Industrial IoT Technology at MunichRe
"MRC has helped us realize a significant increase in customer service sales. The result: Increase in sales performance by 30% - without loss of customer satisfaction. No other project has ever achieved such an increase in performance. MRC took over the conception and provided significant support for the implementation. Thanks a lot."
Head of Telesales, Retain & Sales in Service –Telefónica Germany
"Mücke Roth & Company supported us substantially in a phase of reorientation by assisting us with the restructuring of our sales department including the introduction of systematic lead generation via an outbound sales process. We are now clearly positioned and can address our customers efficiently and in a target-oriented manner. Not only did you provide us with a concept, but you also accompanied the process on an operational level. As a result, the team has gained in confidence and clarity and our sales organization performance has increased significantly.”
Chief Executive Officer at Matmatch GmbH
"Mücke Roth & Company has supported us significantly in generating insights from our customer data with the help of our their data science and conceptual sales expertise. The result: up to +100% identified growth potential, which now helps us to further scale our business model sustainably and systematically. As a young company, we profit enormously from the business impact by analyzing our historic cake sale transaction and customer data. Mücke Roth & Company has been result-oriented, entrepreneurial and on equal footing and we thank them for their excellent work".
Founder and CEO of Kuchentratsch GmbH
"With the help of MRC, TILKE has succeeded in winning one of the most important projects in the Arabian region and has produced a unique study of the worldwide motorsport market as well as a business plan for a multifunctional racing park. Since then MRC has been our partner in the field of market analysis & business planning for race tracks and test tracks for autonomous vehicles as well as e-mobility. We are looking forward to working on further projects with MRC."
Dr. Carsten Tilke
Managing Director and Partner at Tilke GmbH & Co. KG
"MRC was able to generate new customer insights through its own data modelling and analytics competencies based on extensive customer data. MRC enabled us to identify decisive cross- and up-sell potentials that can now be translated into the marketing and sales strategy of Speer Racing. Thanks to MRC for the great cooperation."
CEO and Owner at Speer Racing GmbH
"Mücke Roth & Company helped us to optimize SCRUM software development for the development of a Micro-Service IoT platform to increase the efficiency of our development. From a SCRUM point of view, the subject of micro-services has proven to be a real challenge.“
Chief Technology Officer at mozaiq operations GmbH
What sets us apart
The business magazine Brand Eins awarded us “Best Consultant with a Focus on Digitization” seven years (2014-2019, 2021).
We master the core levers that enable growth in the digital age: Technology understanding, business model development and marketing. We develop tailor-made strategies for our clients that directly contribute to the economic success of the company.
We understand digital business models and technologies. We develop individual solutions for our customers in order to strengthen their core business and develop digital growth potential. We help companies to combine the new with the existing.
Projects are successful when consultants and customers work together as a team with commitment, and our employees act on an equal footing. Without advisor flair.
We develop concepts and accompany their implementation “hands on” at our customers. In doing so, we assume responsibility for results. Our way of working is characterized by short decision-making processes and a pragmatic approach.
Startups are drivers of digital & disruptive business models. Our employees are involved as investors in the MRC StartUp Fund and understand what makes startups successful. This know-how flows into our project work.
We are owner-managed and our name stands for the quality of our work. Since 2003.
We think and act entrepreneurially. We make the goals of our customers our own.
These are our services
Digital Business Models & Ecosystems
Digital Business Models & Ecosystems
How do new technologies affect the business model? How can the business segment be meaningfully expanded? And: How is the organization geared to the future? In communication with our customers, we find answers to these and other questions. We support our clients in developing new business models and further developing their own organization. We stand for sustainable corporate success.
Sales & Marketing
Sales & Marketing
How do you design the efficient marketing of your products in the digital age? Only scalable models promise future viability in a time of increasing demands from new competitors and individual customer needs. We help our customers to find the optimal mix of digital and traditional marketing mechanisms and to validate them in the market.
How can new technologies such as IoT, AI, AR/ VR and Blockchain help companies to generate growth? With us you will develop a deep understanding for the potential of these technologies. Through our investments in start-ups which build disruptive business models on the basis of digital technologies, we are always up to date.
Innovation & Venturing
Innovation & Venturing
How can cooperations with start-ups contribute to your own growth? We evaluate the relevance and innovative strength of suitable start-ups for established companies, e.g. medium-sized companies. This includes, among other things, smart screening of innovation ideas and teams, commercial due diligence and the creation of frameworks for strategic cooperation.
Digital Key Roles
Digital Key Roles
Is your company able to successfully implement digital initiatives within a tight timeframe and budget? Digital projects often fail due to a lack of central key roles. We fill them quickly and easily with technical and methodically trained experts and consultants. We ensure the successful implementation of projects – from day one.
The heads of MRC
Michael Mücke and Moritz Roth form the management duo of MRC. Through their many years of expertise as board members, investors and consultants, they work on equal footing with clients to achieve the common goal of generating growth through digitization.