Growth through Digitization
We are an owner-run management consultancy. We support our clients in realizing growth opportunities through digitalization. How do we achieve this? By strengthening their core business as well as opening up new business areas. In times of increasing complexity, we create the basis for sound strategic decisions by our customers.
The MRC Principle
Good consulting is measured by the feasibility and effectiveness of recommendations. We believe that in the age of digitization, the rules of the game for economic success are being redefined. We help our clients understand these rules and derive growth opportunities from them. Digitisation is not an end in itself, but rather a means to an end.
How we help companies grow
Feedback from our customers
"With the support of Mücke Roth & Company we were able to carefully examine our sales activities for new and existing customers across all sales channels and discover the areas in which there is potential for further growth. In a pragmatic approach MRC was not only able to show us the theoretical potential, but also derive and detail the first measures for individual sales channels and for the omnichannel architecture."
Stefan Daehne
Member of the Board at ADAC Versicherung AG
"We have been working closely with Mücke Roth & Company for years. The company keeps its promises in terms of conception, implementation and overachieving ambitious sales targets. We are very satisfied. Thank you for the very good work."
Ulf Michaelis
Director Customer Service & Sales - Telefónica Germany
"Mücke Roth & Company has been instrumental in helping us to professionalize sales. With their support, we were able to demonstrably increase sales performance by up to 100%. What sets them apart? Focus on results and cooperation at eye level - this is how consultancy projects should run."
Christian Hindennach
Chief Commercial Officer and Member of the management at Unitymedia
"MRC provided us with significant support in the initial development of a new business area and supported us with crucial impulses for the requirements for successful scaling. We developed a clear goal how we will serve our customers with innovative, digital services in the future. MRC not only advised us strategically, but also provided concrete recommendations for the implementation."
Dr. Peter Stadelmann
Chairman of the Executive Board at RATIONAL AG
"MRC has helped us realize a significant increase in customer service sales. The result: Increase in sales performance by 30% - without loss of customer satisfaction. No other project has ever achieved such an increase in performance. MRC took over the conception and provided significant support for the implementation. Thanks a lot."
Nina Emschermann
Head of Telesales, Retain & Sales in Service –Telefónica Germany
"Mücke Roth & Company supported us substantially in a phase of reorientation by assisting us with the restructuring of our sales department including the introduction of systematic lead generation via an outbound sales process. We are now clearly positioned and can address our customers efficiently and in a target-oriented manner. Not only did you provide us with a concept, but you also accompanied the process on an operational level. As a result, the team has gained in confidence and clarity and our sales organization performance has increased significantly.”
Melissa Albeck
Chief Executive Officer at Matmatch GmbH
"Mücke Roth & Company has supported us significantly in generating insights from our customer data with the help of our their data science and conceptual sales expertise. The result: up to +100% identified growth potential, which now helps us to further scale our business model sustainably and systematically. As a young company, we profit enormously from the business impact by analyzing our historic cake sale transaction and customer data. Mücke Roth & Company has been result-oriented, entrepreneurial and on equal footing and we thank them for their excellent work".
Katharina Mayer
Founder and CEO of Kuchentratsch GmbH
"With the help of MRC, TILKE has succeeded in winning one of the most important projects in the Arabian region and has produced a unique study of the worldwide motorsport market as well as a business plan for a multifunctional racing park. Since then MRC has been our partner in the field of market analysis & business planning for race tracks and test tracks for autonomous vehicles as well as e-mobility. We are looking forward to working on further projects with MRC."
Dr. Carsten Tilke
Managing Director and Partner at Tilke GmbH & Co. KG
"MRC was able to generate new customer insights through its own data modelling and analytics competencies based on extensive customer data. MRC enabled us to identify decisive cross- and up-sell potentials that can now be translated into the marketing and sales strategy of Speer Racing. Thanks to MRC for the great cooperation."
David Fuchs
CEO and Owner at Speer Racing GmbH
"Mücke Roth & Company helped us to optimize SCRUM software development for the development of a Micro-Service IoT platform to increase the efficiency of our development. From a SCRUM point of view, the subject of micro-services has proven to be a real challenge.“
Bernd Beimdick
Chief Technology Officer at mozaiq operations GmbH
What Sets us Apart
Successful
The business magazine Brand Eins awarded us “Best Consultant with a Focus on Digitization” six years in a row (2014 – 2019).
We Put Ideas into Action
Our operationally experienced consultants have broad practical experience and methodological competence. We assume responsibility for results from day one.
Owner Managed
Our owners take complete operational project responsibility. They have over 45 years of experience as board members, investors and consultants. Since 2003, we have opened up growth potential for our clients in more than 500 projects.
Cutting Edge
As an active investor with our own start-up investment portfolio, we know what growth and economic success in the digital age are all about. Speed of implementation plays a central role. This expertise flows into our work
Competent
We master the core levers that enable growth in the digital age: Technology understanding, business model development and marketing. We develop tailor-made strategies for our clients that directly contribute to the economic success of the company.
These are our Services
The Heads of MRC
Michael Mücke and Moritz Roth form the management duo of MRC. Through their many years of expertise as board members, investors and consultants, they work on equal footing with clients to achieve the common goal of generating growth through digitization.
News
The nu company – new MRC investment
FOOD FOR A NU WORLD Start-up the nu company has closed a bridge financing round of over 3.7 million euros. The largest amount is contributed by Impact Investor ForestFinance, one…
