Growth through Digitization

We are an owner-run management consultancy. We support our clients in realizing growth opportunities through digitalization. How do we achieve this? By strengthening their core business as well as opening up new business areas. In times of increasing complexity, we create the basis for sound strategic decisions by our customers.

The MRC Principle

Good consulting is measured by the feasibility and effectiveness of recommendations. We believe that in the age of digitization, the rules of the game for economic success are being redefined. We help our clients understand these rules and derive growth opportunities from them. Digitisation is not an end in itself, but rather a means to an end.

How we help companies grow

Feedback from our customers

"Mücke Roth & Company supported us substantially in a phase of reorientation by assisting us with the restructuring of our sales department including the introduction of systematic lead generation via an outbound sales process. We are now clearly positioned and can address our customers efficiently and in a target-oriented manner. Not only did you provide us with a concept, but you also accompanied the process on an operational level. As a result, the team has gained in confidence and clarity and our sales organization performance has increased significantly.”

Melissa Albeck
Chief Executive Officer at Matmatch GmbH

"MRC has helped us realize a significant increase in customer service sales. The result: Increase in sales performance by 30% - without loss of customer satisfaction. No other project has ever achieved such an increase in performance. MRC took over the conception and provided significant support for the implementation. Thanks a lot."

Nina Emschermann
Head of Telesales, Retain & Sales in Service –Telefónica Germany

"Mücke Roth & Company helped us to optimize SCRUM software development for the development of a Micro-Service IoT platform to increase the efficiency of our development. From a SCRUM point of view, the subject of micro-services has proven to be a real challenge.“

Bernd Beimdick
Chief Technology Officer at mozaiq operations GmbH

"Mücke Roth & Company has been instrumental in helping us to professionalize sales. With their support, we were able to demonstrably increase sales performance by up to 100%. What sets them apart? Focus on results and cooperation at eye level - this is how consultancy projects should run."

Christian Hindennach
Chief Commercial Officer and Member of the management at Unitymedia

What Sets us Apart

Successful

The business magazine Brand Eins awarded us “Best Consultant with a Focus on Digitization” six years in a row (2014 – 2019).

We Put Ideas into Action

Our operationally experienced consultants have broad practical experience and methodological competence. We assume responsibility for results from day one.

Owner Managed

Our owners take complete operational project responsibility. They have over 45 years of experience as board members, investors and consultants. Since 2003, we have opened up growth potential for our clients in more than 500 projects.

Cutting Edge

As an active investor with our own start-up investment portfolio, we know what growth and economic success in the digital age are all about. Speed of implementation plays a central role. This expertise flows into our work

Competent

We master the core levers that enable growth in the digital age: Technology understanding, business model development and marketing. We develop tailor-made strategies for our clients that directly contribute to the economic success of the company.

These are our Services

Digital Business Models & Transformation

How do new technologies affect the business model? How can the business segment be meaningfully expanded? And: How is the organization geared to the future? In communication with our customers, we find answers to these and other questions. We support our clients in developing new business models and further developing their own organization. We stand for sustainable corporate success.

Sales & Marketing

How do you design the efficient marketing of your products in the digital age? Only scalable models promise future viability in a time of increasing demands from new competitors and individual customer needs. We help our customers to find the optimal mix of digital and traditional marketing mechanisms and to validate them in the market.

Technology potentials

How can new technologies such as IoT, AI, AR/ VR and Blockchain help companies to generate growth? With us you will develop a deep understanding for the potential of these technologies. Through our investments in start-ups which build disruptive business models on the basis of digital technologies, we are always up to date.

Innovation & Venturing

How can cooperations with start-ups contribute to your own growth? We evaluate the relevance and innovative strength of suitable start-ups for established companies, e.g. medium-sized companies. This includes, among other things, smart screening of innovation ideas and teams, commercial due diligence and the creation of frameworks for strategic cooperation.

Digital Key Roles

Is your company able to successfully implement digital initiatives within a tight timeframe and budget? Digital projects often fail due to a lack of central key roles. We fill them quickly and easily with technical and methodically trained experts and consultants. We ensure the successful implementation of projects – from day one.

The Heads of MRC

Michael Mücke and Moritz Roth form the management duo of MRC. Through their many years of expertise as board members, investors and consultants, they work on equal footing with clients to achieve the common goal of generating growth through digitization.

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