Realizing growth

How can you unlock the potential of digitalization? What’s the key keeping customers engaged in an increasingly digital world? Which new business models could strengthen or even expand your core business? And how can emerging technologies and innovative solutions contribute?

We support our customers in developing digitalization strategies that make growth happen. With our end-to-end approach, we’ll guide you through all stages of this journey, from conception to implementation. Together, we’ll make your organization fit for the future—for sustainable corporate success.

#Growth #BusinessModels #Ecosystems #DigitalStrategy #DigitalOrganization #DigitalTransformation #CompetitiveAdvantages

Our services

Digital Transformation

Creating value with digitalization.

For us, digital transformation means using digitalization and innovative solutions to successfully realize growth potential. And this always means change—to your business model, within operational fields, and for the organization as a whole. That’s where we come in. With our interdisciplinary competence, expertise, and our proven end-to-end methodology, we’ll support you through all phases of the journey—from strategy to structure, from connectivity to culture, from employer to employee. We won’t just deliver a concept paper, we’ll actively participate in its implementation. Because our ultimate goal is to empower you to create sustainable success.

Industry focus: Consumer & Industrial goods (White Goods, Mechanical & Plant Engineering, FMCG etc.)

Digital Strategy

Reach growth targets and gain a competitive edge.

How can digitalization help you achieve growth goals gain a competitive edge? Which strategic fields of action arise in your core business and in new business areas? How would you like to strategically position yourself in a dynamically competitive environment? And how can you operationalize all this in a sustainable way? We’ll help you make the right decisions today so you can achieve success on the market for years to come.

Industry focus: Consumer & Industrial goods (B2C & B2B), Insurance, Mobility & Motorsport, etc.

Business Model Innovation

Specifically addressing growth potential.

As digitalization becomes ever more widespread, customer requirements and competitive dynamics also expand. Increasingly, integrated solutions are your key to standing out in the market. We’ll help you develop innovative business and revenue models that both strengthen your core business and address new sectors. So you can benefit from changing value creation. Data-based trend and potential analyses are a core part of our methodology, but that’s not all. We start with a plausibility check based on our experience to ensure a basis for reliable decision-making. Then we employ creative, agile tools from the innovation and start-up scene and validation with pilot project validation with potential customers and partners.

Industry focus: Consumer & Industrial goods (B2C & B2B), Insurance, Software & IT Services, Waste Management, etc.

Ecosystem Strategy

Benefit from networked value creation.

Digital ecosystems are becoming more and more relevant. They make it easier to meet growing customer demands—and to cost-effectively realize growth potential. Ecosystems can significantly influence future competitive advantage, but they are also a highly complex, strategic topic that must be customized for each individual company. We’ll help you set up a plan so that you can profit optimally from networked value creation.

Industry focus: Consumer & Industrial goods (Large- & Small-scale Kitchen Appliances, FMCG; B2C & B2B) etc.

Ecosystem Scaling

Use network effects & grow successfully.

When it comes to ecosystems, scalability is the key to success. And creating relevance for supply and demand is essential for network effects. We’ll help you implement success factors like an integrated customer experience, value-generating alignment, and sustained customer interaction. For us, generating customer added value is just as crucial as identifying and selecting the right cooperation partners, setting up appropriate governance mechanisms and optimizing internal operations.

Industry focus: Consumer & Industrial Goods (Large- & Small-scale Kitchen Appliances, FMCG; B2C & B2B) etc.

Ecosystem Monetization

Generate a positive return on investments

Ecosystems are a great way to cost-effectively generate direct and indirect revenue. Sometimes, though, their full effect doesn’t pan out: the desired return on investment just doesn’t materialize. We’ll help you set up the right monetization logic for your ecosystem and select the perfect business model. This, combined with your existing skills and data, will give you the positive bottom-line result you expect.

Industry focus: Consumer & Industrial goods (Large- & Small-scale Kitchen Appliances, FMCG; B2C & B2B) etc.

Equipment as a Service

Meet customer expectations & develop new revenue streams.

Increasingly, customers expect comprehensive solutions that complement the core hardware product—user experience is more important than ownership. The new business model “Equipment as a service” both meets customer expectations and at the same time benefits from digital value creation—in both B2C and B2B environments. We’ll support you in formulating relevant value propositions for the right customer segments, defining appropriate price and revenue models, developing a successful go-to-market strategy, and anchoring its implementation in your organization.

Industry focus: Consumer & Industrial goods (White Goods, Mechanical & Plant Engineering; B2C & B2B) etc.

Digital Organization

Implement sustainable change.

Implementing a new digital strategy and business model often requires major changes within an organization. An essential part of this process is the adaptation of organizational structures, operating models (including central business processes, required skills and roles) and mindset. But often, this is the hardest part. With courage, conviction, and tact, we’ll roll up our sleeves and guide you through implementation. Because it’s only when your entire team is on board that changes can be successfully rolled out and sustainably anchored.

Industry focus: Consumer & Industrial goods (White Goods, Mechanical & Plant Engineering; B2C & B2B) etc.

Digital Vision

Set a course for the future.

What value proposition can you offer your customers so you will still be relevant in 5 years? How can emerging technologies and innovative solutions contribute? We support our customers in formulating a clear target vision that sets the course for their strategy—customized based on the company’s profile and strengths. To ensure that all stakeholders’ goals and requirements are met in the future.

Industry focus: Consumer & Industrial goods (Large- & Small-scale Kitchen Appliances, FMCG; B2C & B2B) etc.

Our reference projects

Digital business models for achieving growth targets

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(for a German commercial vehicle manufacturer)

Project goal: Development & market launch of digital business models to strengthen the core business and build up new revenue streams (target: 10% of total revenue)

Project content:

Development of digital business models based on market trends, customer interviews, technology developments & expert knowledge
Functional detailing & definition of business models according to agile development principles (Scrum)
Development of a market entry strategy (“Go-to-market”) for SaaS B2B sales including pricing
Operational preparation of market launch with a focus on marketing & sales including: Value Proposition, Sales Toolbox & Training
Organizational adaptation of sales for migration from hardware to hardware+ business models
Worldwide market launch and support of Marketing, Sales & Customer Support / Success

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IoT & Ecosystems: Growing with Networked Value Creation

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“With the help of Mücke Roth & Company, we were able to identify new business potential in insurance & IoT and tackle innovative platform and ecosystem business models. MRC has worked with us side by side, providing new impulses at crucial junctions, channeling ideas, and quickly delivering actionable, strategically viable results with their pragmatic approach. Thank you for the excellent work!“

Jürgen Pollich – Head of Industrial IoT Technology at MunichRe

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Innovative business model & piloting for the waste management industry

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(for a leading European provider in the field of digital disposal systems)

Project goal: Development of an innovative, digital business model including identification and acquisition of two (B2B) major customers for piloting

Project content:

Identification and analysis of the needs of current and potential new customer groups and development of appropriate value propositions
Development of an innovative revenue and business model (based on recurring revenues) and tailored to the relevant customer needs
Identification and anonymous approach of potential pilot customers to test the new business model
Support starting from first customer interaction up to concretization as pilot projects

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Ecosystem scaling through Digital Services & Partner Integration

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(for a German B2B kitchen appliance manufacturer)

Project goal: Development & scaling of a cross-manufacturer kitchen ecosystem based on networked hardware

Project content:

Definition of the ecosystem target vision & value proposition for customers and partners
Detailing of monetization approaches and central scaling levers
Development of a partnership model including Ecosystem Governance
Development of an operating model for the new organizational unit

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Evaluation of cooperation options for kitchen ecosystems

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(for a leading German kitchen appliance manufacturer)

Project goal: Demonstrating the strategic relevance of kitchen ecosystems and development of cooperations to secure medium- and long-term competitive advantage

Project content:

Completion of market and competition analyses for the structured derivation of current cooperation activities in the market
Definition of cooperation objectives
Formulation of “guidelines” for the derivation of strategic fields of action
Detailing strategic fields of action for cooperation activities, considering various cooperation options
Evaluation of the cooperation’s’ potential and of potential concrete cooperation partners

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Michael
Mücke

Managing Director and Head of Digital Business Models & Ecosystems

Michael is an expert in digitalization and IoT and has personally assisted numerous companies in their digital transformation. His focus is on data-based business models, strategy development and artificial intelligence. After his time at A.T. Kearney, he founded a successful start-up and is involved as a serial investor in several digital start-ups – where he is also represented on their management boards.

Mail. m.muecke@muecke-roth.de