Realizing growth

How can you unlock the potential of digitalization? What’s the key keeping customers engaged in an increasingly digital world? Which new business models could strengthen or even expand your core business? And how can emerging technologies and innovative solutions contribute?

 We support our customers in developing digitalization strategies that make growth happen. With our end-to-end approach, we’ll guide you through all stages of this journey, from conception to implementation. Together, we’ll make your organization fit for the future—for sustainable corporate success.

#Growth #BusinessModels #Ecosystems #DigitalStrategy #DigitalOrganization #DigitalTransformation #CompetitiveAdvantages

Our services

Digital Transformation

Digital Transformation

Creating value with digitalization.

For us, digital transformation means using digitalization and innovative solutions to successfully realize growth potential. And this always means changeto your business model, within operational fields, and for the organization as a whole. That’s where we come in. With our interdisciplinary competence, expertise, and our proven end-to-end methodology, we’ll support you through all phases of the journeyfrom strategy to structure, from connectivity to culture, from employer to employee. We won’t just deliver a concept paper, we’ll actively participate in its implementation. Because our ultimate goal is to empower you to create sustainable success.

Industry focus: Consumer & Industrial goods (White Goods, Mechanical & Plant Engineering, FMCG etc.)

Digital Strategy

Digital Strategy

Reach growth targets and gain a competitive edge.

How can digitalization help you achieve growth goals gain a competitive edge? Which strategic fields of action arise in your core business and in new business areas? How would you like to strategically position yourself in a dynamically competitive environment? And how can you operationalize all this in a sustainable way? We’ll help you make the right decisions today so you can achieve success on the market for years to come.

Industry focus: Consumer & Industrial goods (B2C & B2B), Insurance, Mobility & Motorsport, etc.

Business Model Innovation

Business Model Innovation

Specifically addressing growth potential.

As digitalization becomes ever more widespread, customer requirements and competitive dynamics also expand. Increasingly, integrated solutions are your key to standing out in the market. We’ll help you develop innovative business and revenue models that both strengthen your core business and address new sectors. So you can benefit from changing value creation. Data-based trend and potential analyses are a core part of our methodology, but that’s not all.  We start with a plausibility check based on our experience to ensure a basis for reliable decision-making. Then we employ creative, agile tools from the innovation and start-up scene and validation with pilot project validation with potential customers and partners.

Industry focus: Consumer & Industrial goods (B2C & B2B), Insurance, Software & IT Services, Waste Management, etc.

Ecosystem Strategy

Ecosystem Strategy

Benefit from networked value creation.

Digital ecosystems are becoming more and more relevant. They make it easier to meet growing customer demands—and to cost-effectively realize growth potential. Ecosystems can significantly influence future competitive advantage, but they are also a highly complex, strategic topic that must be customized for each individual company. We’ll help you set up a plan so that you can profit optimally from networked value creation.

Industry focus: Consumer & Industrial goods (Large- & Small-scale Kitchen Appliances, FMCG; B2C & B2B) etc.

Ecosystem Scaling

Ecosystem Scaling

Use network effects & grow successfully.

When it comes to ecosystems, scalability is the key to success. And creating relevance for supply and demand is essential for network effects. We’ll help you implement success factors like an integrated customer experience, value-generating alignment, and sustained customer interaction. For us, generating customer added value is just as crucial as identifying and selecting the right cooperation partners, setting up appropriate governance mechanisms and optimizing internal operations.

Industry focus: Consumer & Industrial Goods (Large- & Small-scale Kitchen Appliances, FMCG; B2C & B2B) etc.

Ecosystem Monetization

Ecosystem Monetization

Generate a positive return on investments

Ecosystems are a great way to cost-effectively generate direct and indirect revenue. Sometimes, though, their full effect doesn’t pan out: the desired return on investment just doesn’t materialize. We’ll help you set up the right monetization logic for your ecosystem and select the perfect business model. This, combined with your existing skills and data, will give you the positive bottom-line result you expect.

Industry focus: Consumer & Industrial goods (Large- & Small-scale Kitchen Appliances, FMCG; B2C & B2B) etc.

Equipment as a Service

Equipment as a Service

Meet customer expectations & develop new revenue streams.

Increasingly, customers expect comprehensive solutions that complement the core hardware product—user experience is more important than ownership. The new business model “Equipment as a service” both meets customer expectations and at the same time benefits from digital value creation—in both B2C and B2B environments. We’ll support you in formulating relevant value propositions for the right customer segments, defining appropriate price and revenue models, developing a successful go-to-market strategy, and anchoring its implementation in your organization.

Industry focus: Consumer & Industrial goods (White Goods, Mechanical & Plant Engineering; B2C & B2B) etc.

Digital Organization

Digital Organization

Implement sustainable change.

Implementing a new digital strategy and business model often requires major changes within an organization. An essential part of this process is the adaptation of organizational structures, operating models (including central business processes, required skills and roles) and mindset. But often, this is the hardest part. With courage, conviction, and tact, we’ll roll up our sleeves and guide you through implementation. Because it’s only when your entire team is on board that changes can be successfully rolled out and sustainably anchored.

Industry focus: Consumer & Industrial goods (White Goods, Mechanical & Plant Engineering; B2C & B2B) etc.

Digital Vision

Digital Vision

Set a course for the future.

What value proposition can you offer your customers so you will still be relevant in 5 years? How can emerging technologies and innovative solutions contribute? We support our customers in formulating a clear target vision that sets the course for their strategy—customized based on the company’s profile and strengths. To ensure that all stakeholders’ goals and requirements are met in the future.

Industry focus: Consumer & Industrial goods (Large- & Small-scale Kitchen Appliances, FMCG; B2C & B2B) etc.

Our reference projects

Michael
Mücke

Managing Director and Head of Digital Business Models & Ecosystems

Michael is an expert in digitalization and IoT and has personally assisted numerous companies in their digital transformation. His focus is on data-based business models, strategy development and artificial intelligence. After his time at A.T. Kearney, he founded a successful start-up and is involved as a serial investor in several digital start-ups – where he is also represented on their management boards.